by Amanda McDavid | Nov 18, 2022 | Viewpoints
Let’s face it animal health and nutrition industry: we’ve got a digital problem. It’s not just us! Nearly everyone is searching for talent with digital skills. Increasingly, filling the top of the sales funnel via digital marketing such as social media advertising,...
by Amanda McDavid | Nov 11, 2022 | Viewpoints
There’s an old song from my generation called the ‘Wreck of the Edmund Fitzgerald’, in which the lyrics waxed about the ‘Gales of November’(hurricane force winds) and their effect on ships crossing the Great Lakes which could be quite catastrophic. It seems we have...
by Amanda McDavid | Nov 4, 2022 | Viewpoints
For humans, wearable technology is something that has been around for a number of years. The first Fitbit device was introduced in 2009. Since then, the technology continues to evolve such that the latest Apple watch can detect heart rate changes as well as...
by Amanda McDavid | Oct 28, 2022 | Viewpoints
The AVMA held its 10th annual Veterinary Business and Economic Forum earlier this week. If you like data, you’d love this conference. It’s a chock full of results from the latest AVMA studies, as well presentations on other research and economic data. Attendance...
by Amanda McDavid | Oct 21, 2022 | Viewpoints
The announcement of the One Health Joint Plan of Action (OHJPOA) by the four health-related global NGOs should help guide our collective efforts to prevent or reduce the impact of pandemics and epidemics in animals and humans. This five-year plan (2022-2026) focuses...
by Amanda McDavid | Oct 14, 2022 | Viewpoints
Pet insurance has been available in the USA for more than four decades, and yet the latest statistics from the North American Pet Health Insurance Association (NAPHIA) say that only about 4 million pets in the USA are insured – that’s only 4% of dogs, and a mere 1% of...
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