The Experts in Animal Health

We can help solve your problems. Quickly. With Experts in Animal Health.

Brakke Consulting has a long track record of success. We have the expertise in animal health needed to help you reach your goals. And we have the service and research capabilities to find answers. But it starts with our people.

Brakke Consulting’s News and Notes Weekly Newsletter

The most widely read newsletter in the Animal Health Industry helps keep people interested and invested in our industry up to date.

Brakke Consulting Industry Overview

How did the top animal health companies perform in 2023?  And what critical issues will impact industry performance in 2024?  Answers to these questions and more can be found in the Brakke Consulting’s annual Industry Overview presented each year at the VMX and WVC conferences.

To learn more about our Industry Overview, click here.


The Experts in Animal Health

Brakke Consulting is the leading consulting firm in the animal health and nutrition industries: companion animals, farm animals, and the veterinary industry that serves them.

No other animal health consulting firm can match our team of senior-level executive insiders, our internal market research expertise, or our track record of more than 35 years of consulting at the heart of the industry.

Whether you are part of a large global animal health corporation or a small start-up, an investor or a financial analyst, Brakke Consulting can assist you with


Strategy development, sales, marketing and operational improvement, and management problem solving


Industry insights, data generation, market research, and competitive intelligence


Merger, acquisition, divestiture, alliances, licensing and due diligence


Weekly newsletter, Industry overviews and updates


Executive search,
jobs board

Brakke Consulting News

Brakke Consulting Announces New Transaction Transaction Insights Seminar

Are you seeking to navigate the complex landscape of buying and selling businesses in the animal health and nutrition industry?  We are excited to announce the relaunch of our educational due diligence seminar, tailored specifically for animal health professionals.

Click here to learn more.

Lourens Havenga Joins the Brakke Consulting Team

Brakke Consulting is pleased to announce Lourens Havenga has joined the Brakke Consulting team as a Senior Consultant.. Click here to read our full press release.

Brakke Consulting Viewpoints

Evaluate and Adapt your business – Sooner rather than later

On Monday I went into town, to visit one of the local Vet Retailers, privately owned and with a long history in the community.  I had my script in hand and on presenting it a very interesting scenario played out.
To read Lourens Havenga’s full viewpoint, click here.

Your View

Last week, we asked your shopping preferences for pet products, as well as which generation you are a part of.  Overall, 70% of you said you like a mix on online and in-person shopping, while 23% prefer shopping online; only 7% said you prefer shopping in a physical retail store.  The preference for using both methods dominated for all generations, but only Baby Boomers and Gen X expressed any preference for in-store shopping. This week’s question is for those of you whose company sells products to veterinarians and/or pet owners.
Does your company offer an online shopping option?

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