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Brakke Consulting Viewpoints

I remember 9/11- 25 years ago 

When we lived in New Jersey and I ran the international business for Pharmacia Animal Health, I bought tickets for me and my two young boys to see the Yankees play the Red Sox at Yankee Stadium in Bronx on September 10, 2001.

To read Robert Jones’ full viewpoint, click here.

Your View

Last week we asked which factor is most important in determining market potential for a new animal health product or service. Nearly 43% chose disease incidence, followed by competitive landscape (24%), customer acquisition (17%), R&D costs (9%), and target species (7%). When I asked Grok without providing choices, it suggested whether the product solves a commercially relevant unmet need, starting with: “Is the problem recognized?” Sounds a lot like disease incidence!

On a different note, visiting Ground Zero remains an emotional experience for me. This week, we want to know: Have you visited Ground Zero? Check which response best applies to you.

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