Download Brakke Animal Health Industry Sentiment Index
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The Experts in Animal Health
Brakke Consulting is the leading consulting firm in the animal health and nutrition industries: companion animals, farm animals, and the veterinary industry that serves them.
No other animal health consulting firm can match our team of senior-level executive insiders, our internal market research expertise, or our track record of more than 35 years of consulting at the heart of the industry.
Whether you are part of a large global animal health corporation or a small start-up, an investor or a financial analyst, Brakke Consulting can assist you with
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Now, with the formation of a joint venture with Trone Research and Consulting (TRC), our market research capabilities are stronger than ever.
Brakke Consulting News
Brakke Consulting and Trone Research Announce Joint Venture
Brakke Consulting, a leading consulting firm serving the animal health and nutrition industries, and Trone Research and Consulting, a premier market research firm specializing in veterinary and retail pet care, announced today the strategic combination of their market research businesses, effective August 22, 2025.
Click here to view the full press release.
Ron Brakke, Founder of Brakke Consulting Passes Away
Brakke Consulting is saddened to announce that Ron Brakke, our founder and president emeritus passed away surrounded by family early Wednesday, July 30. Click here to read more.
Brakke Consulting welcomes Dr. Alexis Nahama
Brakke Consulting is pleased to announce that Dr. Alexis Nahama has joined the Brakke Consulting team as a Senior Consultant. Click here to learn more.
Dr. Chuck Johnson to Join Brakke Consulting Team
Brakke Consulting is pleased to announce that Dr. Charles Johnson has joined the Brakke Consulting team as a Senior Consultant.
Click here to learn more.
Veterinary Cancer Market Profiled in New Report
A new study from Brakke Consulting takes an in-depth look at the U.S. market for cancer diagnosis and treatment in pets. Click here to read our full press release.
Brakke Consulting Viewpoints
We recently published the animal health industry’s first Sentiment Index and the respondents’ sentiment for 2026 was “cautiously optimistic.” But after watching the stock market’s response to Zoetis’s 1Q performance and their updated full year outlook, perhaps the sentiment could turn pessimistic. So, I thought I would try to find some optimism for you this week.
To view Bob Jones’ full viewpoint, click here.
Your View
Last week we asked about animal health companies that had both a companion animal business and a livestock business splitting up in the future. Just over 50% of the respondents said that it is not likely, but 36% said it was likely or very likely – and 10% said absolutely. Close enough for a tie.
The McKinsey article mentioned above states that optimism is not blind positivity and that some famous people, like Thomas Malthus had pessimistic views on human population yet had a cheerful personality, which was the opposite for Winston Churchill. So, this week, let’s see where our readers personally fall on the optimistic and pessimistic scale. I consider myself overall to be…
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