The Experts in Animal Health

We can help solve your problems. Quickly. With Experts in Animal Health.

Brakke Consulting has a long track record of success. We have the expertise in animal health needed to help you reach your goals. And we have the service and research capabilities to find answers. But it starts with our people.

Presenting the Industry Overview

It was great being back to being in person at VMX and WVC this year. To learn more about our Industry Overview and purchase a copy of the WVC Presentation, click here.


Brakke Consulting’s News and Notes Weekly Newsletter

The most widely read newsletter in the animal health industry helps keep people interested and invested in our industry up to date.

2022 Pain Management Study

This report includes an overview of acute and chronic pain in small animals, a review of products currently used to treat pain in dogs and cats, and estimates of US sales and prices of leading pain management products. Click here to learn more.


The Experts in Animal Health

Brakke Consulting is the leading consulting firm in the animal health and nutrition industries: companion animals, farm animals, and the veterinary industry that serves them.

No other animal health consulting firm can match our team of senior-level executive insiders, our internal market research expertise, or our track record of more than 35 years of consulting at the heart of the industry. 

Whether you are part of a large global animal health corporation or a small start-up, an investor or a financial analyst, Brakke Consulting can assist you with


Strategy development, sales, marketing and operational improvement, and management problem solving


Industry insights, data generation, market research, and competitive intelligence


Merger, acquisition, divestiture, alliances, licensing and due diligence


Weekly newsletter, Industry overviews and updates


Executive search,
jobs board

Brakke Consulting News

Brakke Consulting Viewpoints

Brakke Consulting New Multi-Client Study: Pain Management Products for Dogs and Cats, April 2022

This report includes an overview of acute and chronic pain in small animals, a review of products currently used to treat pain in dogs and cats, and estimates of US sales and prices of leading pain management products. The report also includes results of a survey of 359 veterinarians… Read More

Brakke Consulting Announces the 2022 Industry Overview at VMX and WVC

We are back to being in person!  Come join us at Brakke Consulting’s annual Industry Overview presented at VMX and WVC next year.  The animal health industry managed quite well through the COVID-19 pandemic and many of this year’s drivers will have long-term implications. Read More

US Flea Control and Heartworm Markets, December 2021

Small animal parasite control continues to be one of the largest market segments in animal health.  To read more click here.

Brakke releases the Field Sales Force Census Study 2020-2021

Now you can benchmark field sales and veterinary service teams of leading companies in the US Animal Health Industry.  Brakke Consulting has developed a census of the sales and professional service organizations of 10 major companies, including both pharma and diagnostics. 

Subscribe to our weekly Newsletter “Brakke Consulting Animal Health News & Notes”

Earnings season for 1Q22 is now behind us with the top animal health companies reporting continued strong sales growth.  Excluding the impact of exchange, the scorecard for some in the largest companies for the first quarter is as follows:  Zoetis (+9%), Merck Animal Health (+9%), IDEXX (+8%), Heska (+7%), Covetrus (+6%), MWI (+4%), and Elanco (+2%).  The strong growth was largely driven by the companion animal segment.

To read Randy Freides’ full viewpoint, Click Here.


Your View

*We want to hear from you! Click on the question below to share your thoughts with us!*

Last week we asked what percentage of companion animal practices you thought offered home delivery to their clients.  36% said “20% or less”; 26% said “21-40%”; 24% said “41-60%” and 14% said more than 60%.  In truth, our Veterinary Home Delivery report – a survey of 1,400 veterinarians – found that nearly two-thirds offered an online store/home delivery.  Want to find out more?  You’ll have to purchase our new report.

This week
This week, given all the financial news and first quarter earnings reports, let gauge how you feel about the economy heading into a recession.  (The (unofficial) definition of a recession is two consecutive quarters of negative GDP growth.)

Will the economy head into a recession this year?

Thank you