The Experts in Animal Health

Product Strategy

Every business is built on its products, and each product needs its own strategy for success. At Brakke Consulting, our team members have built some of the veterinary industry’s best-known and best-loved brands for companion animals, food animals and horses. Our deep knowledge and experience can help your brands too.

We provide expert product-specific support for:

  • Developing and defining positioning, go-to-market strategies and forecasts for new products
  • Technology assessments for new products and entirely new innovations
  • Revitalizing older brands with new positioning or new marketing strategies
  • Developing strategic brand development plans for vaccines, diagnostics and drugs for food and companion animals
  • Developing regulatory strategies for products regulated by FDA’s Center for Veterinary Medicine and the USDA’s Center for Veterinary Biologics.
  • Preparing for inspections though independent auditing of dossiers and manufacturing sites for animal drugs, diagnostics or vaccines

Take advantage of our industry-spanning expertise and our incomparable Brakke market research to develop your brands for peak performance in the market.

Brakke Consulting has the experience and expertise to provide top-quality, product-specific consulting services to companies already in the animal health and nutrition industries and companies considering entry.


"Brakke Consulting Animal Health News & Notes” provides a summary of relevant articles, as well as the Brakke Consulting Viewpoint on the news and major industry meetings. The newsletter is available at no charge to individuals involved in the animal health industry.
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