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With deep insights into nearly every animal health product or service category, Brakke consultants can design highly actionable custom market research studies for your organization.

First, Brakke helps you identify the core information or data that is most essential to your decision-making.  Then we design a qualitative or quantitative study to develop that information.  We have extensive experience in conducting both primary and secondary market research in the veterinary market, as well as with pet owners and livestock producers. Our market research capabilities include online and telephone surveys as well as in-depth focus groups to gather the information you need.  Brakke has also been responsible for high-profile industry market research such as the 2018 Merck Veterinary Wellbeing Study, 2011 Bayer Veterinary Care Usage Study, 2004 AVMA Pfizer Business Practices Study, and 1998 AVMA Management and Behavior Study.

A Brakke market research report not only generates unique data, it also delivers a high degree of context and perspective to help you fully understand and act on the information.

Click here to see examples of a few of our recent proprietary market research assignments.


Contact us to find out more about our market research capabilities.

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