The Experts in Animal Health

Brakke Viewpoint June 5, 2026

A couple of my recent assignments have brought me into the big wide world of animal health, meaning emerging markets in Asia Pacific, Middle East, Africa, and Latin America. There you will find a different landscape for our industry, with different needs and...

Brakke Viewpoint May 29, 2026

The recent announcement of Tractor Supply Company’s acquisition of VIP Petcare sets up a formidable challenger to Chewy’s veterinary ecosystem that they are building with their recent acquisitions of Modern Animal and Smart Equine with a few notable differences...

Brakke Viewpoint May 22, 2026

Like other industries, animal health thrives on innovation, and this edition of the newsletter includes several examples. A new treatment for canine allergic and atopic dermatitis. A new authorization for an established anti-parasitic. A new product for the evaluation...
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