The Experts in Animal Health

Brakke Viewpoint July 17, 2026

In last week’s Viewpoint, I reviewed the UK’s Competition and Markets Authority (CMA) reforms for the veterinary sector and ended with a comment about trust — it’s not a vague sentiment made on my part. The CMA found that fewer than 50% of clients at...

Brakke Viewpoint July 10, 2026

Like a lot of our readers, I consider myself a free-market guy. Let the market decide, keep the government out of markets, and that free and open competition for consumers is good. So, when I read recent articles written about the United Kingdom’s Competition and...

Brakke Viewpoint July 3, 2026

When Paul Revere rode his horse to warn of the British arrival to spark the American Revolutionary War, the horse was a vital part of every aspect of the colonies.  As the new country forged its way, that dependency continued for another 175+ years until cars, roads...

Brakke Viewpoint June 26, 2026

Supporting Early-Stage Animal Health Innovation The launch of Elanco Ventures, along with recent investments by Veterinary Angel Network for Entrepreneurs (VANE), are a welcome boost for early-stage innovators in animal health. This stage is often one of the toughest...

Brakke Viewpoint June 19, 2026

Brazil’s Growing Role in One Health Innovation As the global animal health industry continues to seek innovative solutions to increasingly complex challenges, Brazil is emerging as a strategic center for biotechnology development and One Health advancement. The...
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