The Experts in Animal Health

Brakke Viewpoint May 26, 2023

It’s becoming hard to avoid hearing about artificial intelligence (AI) and how every company has or will have a generative AI engine, which will cut costs and eliminate thousands and thousands of jobs.  Well, to quote Yogi Berra, “It’s like déjà vu all over again.”...

Brakke Viewpoint May 19, 2023

The Society for Human Resource Management, SHRM, just posted two warnings. For the first time, productivity dropped for five consecutive quarters . Meanwhile, compensation rates reached their highest level since the 2008 financial crisis . Together, these factors...

Brakke Viewpoint May 12, 2023

Recently the French government announced a tender for securing vaccines for controlling High Pathogenic Avian Influenza in the national flock. This is critically important, in that taking this positive step to control this important disease through a much more...

Brakke Viewpoint May 5, 2023

Recently, I read an article about consumers returning to historical purchasing patterns as it relates to food that struck a chord with me.  We are slowly exiting a high inflation period but food inflation remains stubbornly high (about 8.5%).  Many consumers continue...

Brakke Consulting Viewpoint April 28, 2023

Several companies reporting results in the last few weeks have commented on the “softness” of the companion animal market.  It’s true that visits to veterinary practices are down a bit compared to the prior year.  However, I’m not hearing about any “softness” from...

Brakke Consulting Viewpoint April 21, 2023

The announcement that Farmers Business Network has launched a ChatGPT-based artificial intelligence (AI) platform for farmers caught my eye. AI-based platforms are everywhere these days, including in animal health. But if you’re unfamiliar with it, ChatGPT is...
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