The Experts in Animal Health

Brakke Viewpoint July 26, 2024

Succession – Plan your endgame In the busy day-to-day running of a business, especially start-ups and partnerships, the thought of a planned endgame rarely demands any priority and is often totally neglected until there is a real need for it. Very often partial...

Brakke Viewpoint July 19, 2024

In today’s dynamic marketing landscape, effectively connecting with your target audience is crucial for business success. However, traditional demographic and behavioral segmentation methods often fall short in capturing the nuances of individual consumer...

Brakke Viewpoint July 12, 2024

In business, “blind spots” can significantly undermine value and growth. These are the unseen or unacknowledged areas in operations that increase the chances for strategic errors, missed opportunities, and catastrophic failures. Blind spots can arise from...

Brakke Viewpoint July 3, 2024

Those of us in the USA celebrate Independence Day tomorrow, July 4th.  Here in our country, as well as in so many countries around the world, we’re surrounded by division and polarization as the political noise level increases.  Independence Day is a perfect day for...

Brakke Viewpoint June 28, 2024

I had the pleasure to attend the AVMA Convention in Austin last weekend, along with around 7,500 veterinarians, staff, and exhibitors. There was great traffic in the Exhibit Hall and a wide variety of educational opportunities available.  Congratulations to the AVMA...

Brakke Viewpoint June 21, 2024

Recently I attended the 91st WOAH Congress in Paris, which in fact was the 100th anniversary of the organization( formerly known as the OIE). At the event, a new Director General was selected and she is Dr. Emmanuelle Soubeyran. Dr. Soubeyran is the Chief Veterinary...
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