by Amanda McDavid | Apr 24, 2026 | Viewpoints
Recently, I traveled from my home in Florida to Tennessee to celebrate my aunt’s 96th birthday. During the long drive, I found myself thinking a lot about change and longevity. One thing my family has taught me in recent years is that you must be tough to make it into...
by Amanda McDavid | Apr 17, 2026 | Viewpoints
It is my pleasure to announce that Brakke Consulting will make its debut at the BIO International Convention 2026, taking place this June in San Diego, California, and is a meaningful milestone for our firm and the clients we serve. On June 22, in partnership...
by Amanda McDavid | Apr 10, 2026 | Viewpoints
How would you rate the state of the industry? Up-due to increased pet populations, overall pet spending and recent strength in some livestock trends. Down- due to decreased veterinary visits, consumer-based pricing concerns, and consolidation leading to job...
by Amanda McDavid | Apr 3, 2026 | Viewpoints
In a recent interview with the New York Time’s Athletic, Steve Kerr, coach extraordinaire of the Golden State Warriors, emphasized the importance of culture: Culture creates energy in times of success, and resilience in the face of adversity. Culture matters. A...
by Amanda McDavid | Mar 27, 2026 | Viewpoints
We turn to dogs for companionship, friendship and unconditional loyalty. Beyond psychological support, they may also hold the keys to healthy aging. On March 22, the CBS TV show, 60 Minutes aired a segment, “Why dogs are ideal for studying human aging”. It spotlighted...
by Amanda McDavid | Mar 13, 2026 | Viewpoints
As mentioned in last week’s viewpoint, several Brakke consultants including myself participated in the AHNTI conference in London. The event saw strong attendance, drawing nearly all major animal health companies and much of their senior leadership. Additionally, a...
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