The Experts in Animal Health

Brakke Viewpoint April 12, 2024

I am writing this in the early days of April, but we are finishing now the period of what we call ‘March Madness’ for the college basketball championship tournament period. For me, one of the most exciting sports events of the year. It’s always especially interesting...

Brakke Viewpoint April 5, 2024

In the newspaper business, this would be called a “slow news day.”  Perhaps it’s a reflection of spring break season.  Or maybe many are distracted by the NCAA basketball tournaments.  Exciting stuff, eh?  Regardless, the items in today’s newsletter are important in...

Brakke Viewpoint March 29, 2024

What do you think of when you see a pig?  Do you start to salivate thinking about bacon, ham, a big juicy pork chop or a slab of ribs?  Rick Slayman, a 62-year old Massachusetts resident with end-stage kidney disease sees pigs as a potential ticket to a dialysis-free...

Brakke Viewpoint March 22, 2024

Finding value in your distribution partner – full circle A few weeks ago, we reported on the decision of Elanco to restructure their operations, with a shift in resources from farm animal to pet health operations. As part of this restructuring a reduction of 420...

Brakke Viewpoint March 15, 2024

Telemedicine in Veterinary Practice: What’s the Future? Technology continues to reshape our lives, it’s no surprise that the veterinary industry is also embracing digital solutions, and as the sun sets on pandemic-era telemedicine regulations, a new dawn emerges for...

Brakke Viewpoint March 8, 2024

This week Paul Casady and I attended the Animal Health, Nutrition and Technology Innovation Europe event held in London, which was held by Kisaco Research.  This was the ninth event held in Europe and nearly 600 people attended.  Once again, this was a great...
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