The Experts in Animal Health

Brakke Viewpoint April 25, 2025

This week, I draw your attention to the notice in the Newsletter regarding Glenmark Pharmaceuticals, Inc. and the issuance of a recent FDA Warning Letter stopping importation and recall of 39 different generic products manufactured at the Glenmark facility in India....

Brakke Viewpoint April 18, 2025

The Hidden Math Behind Veterinary Rx Sales: A Tale of Two Channels How do margins really stack-up for pet Rx products in-clinic vs. clinic online store sales? Let’s crunch the numbers: A 30-day supply of Carprofen priced at $50 (wholesale $30) appears to offer a...

Brakke Viewpoint April 11, 2025

One can say that we certainly live in interesting times! The US administration believes that a “rebalancing” of trade conditions is required, and part of the rebalancing involves tariffs.  This has sparked a huge debate and also a panic in the stock markets- resulting...

Brakke Viewpoint April 4, 2025

Coloradoans recently voted in favor of a Veterinary Professional Associate (VPA) position, with responsibility and authorization between a licensed technician and a veterinarian. I attended one of the liveliest panel discussions on this very topic during a recent...

Brakke Viewpoint March 28, 2025

In last week’s viewpoint, Lynn Fondon discussed how the veterinarian profession needs to look beyond price and fee increases to maintain revenue growth.  I totally agree.  Volume increases is critical to drive growth.  This not only holds true for veterinarians but...

Brakke Viewpoint March 21, 2025

This week’s news items included a white paper from data analytics company Vetsource that indicates that vet visits are down, and revenue growth at clinics is slowing. The profession benefitted from a surge in demand for veterinary care during the pandemic, as well as...
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