The Experts in Animal Health

Multi-Client Studies

Solid research leads to solid decisions

Brakke Multi-client studies track the trends and forecast the future of animal health so you can respond effectively

As the leader in animal health consulting, we are constantly questioning and investigating trends in the industry. Our multi-client studies provide independent analyses that go beyond the view of any one company. They are built on reliable data and packed with our unique insights on major industry trends.

Our multi-client studies have broken new ground year after year, presenting comprehensive analyses of key issues in animal health and the veterinary industry. They are equally useful for current industry players and outside companies that need to understand the dynamics and potential of the animal health industry.

For more information about any of these studies, contact Amanda McDavid at 336-396-3916 or email

Pain Management Products for Dogs and Cats (April 2023)
This report includes an overview of acute and chronic pain in small animals, a review of products currently used to treat pain in dogs and cats, and estimates of US sales and current pricing of leading pain management products. The report includes aggregated practice-level product dispensing data provided by Vetsource, as well as insights from a survey of 370 veterinarians regarding their approach to pain management.

US Flea Control and Heartworm Markets (December 2022)
Small animal parasite control continues to be one of the largest market segments in animal health.  Regardless of the general economy’s direction sales of flea, tick and heartworm products continue growing at a rate exceeding the animal health market as a whole.  Brakke Consulting’s 2022 update of our annual study addresses the fascinating dynamics of the flea and heartworm preventatives markets

Cancer in Dogs and Cats (September 2022)

The report is a valuable overview of a high-interest segment of the veterinary market. It provides the reader with an overview of the veterinary oncology market, including prevalence rates; an explanation of the delivery chain for cancer diagnosis and treatment; typical treatment costs for common cancers; and an estimate of the number of pets treated for cancer in the US each year. The report discusses the types of cancer therapies that are used in veterinary medicine, and offers an overview of approved veterinary cancer medications as well as products in development. The report also includes a survey of approximately 300 companion animal veterinarians, and a survey of 1,000 pet owners.

For more information call Amanda McDavid 336-396-3916 or contact us at

Equine Mega Study V (August 2022)

This major equine market survey examined the buying behaviors of horse owners by industry segment and by behavioral segment. Based on 1,000 respondents in a random national survey, the report examines purchasing frequency by brand and by type of outlet, including veterinarians, Internet/catalog suppliers, event exhibitors and brick-and-mortar retail outlets.

The report covers more than 450 brands in 20 categories, including dewormers; fly control; feed & treats; skin, coat & hoof care; drugs; supplements; vaccines; and more.  The study also measures readership of individual equine publications, catalogs and websites, and provides a wealth of information on horse owner demographics and segments. The 2022 edition also measures the use of social media and mobile devices.

Equine Market MegaStudy V is an indispensable tool for any company that provides products or services to the equine industry, or contemplates doing so in the future.

For more information call Amanda McDavid 336-396-3916 or contact us at

Veterinary Home Delivery (May 2022)

Product sales represent an important component of a veterinary clinic’s revenues.  In today’s competitive environment, veterinarians increasingly need to offer innovative, convenient solutions to successfully compete with online pet pharmacies and retail sources.

Developed from the data collected for Brakke’s biannual 2021 Sales Force Effectiveness Study, the Veterinary Practice Home Delivery Report contains key information about companion animal veterinarians’ approach to providing the convenience in purchasing veterinary products demanded by their clients.  The 60-page report, based on data from 1,400 companion animal practice respondents, answers questions such as:

  • How are veterinarians serving clients who prefer to order products online or by telephone?
  • What are the trends in writing prescriptions for online pharmacies?
  • How many clinics have online stores, and what is the sales volume through the stores?
  • Which online services providers are clinics utilizing, and how do veterinarians rate their performance?

For more information call Amanda McDavid 336-396-3916 or contact us at

Field Sales Force Census Study 2020-2021
Now you can benchmark field sales and veterinary service teams of leading companies in the US Animal Health Industry.  Brakke Consulting has developed a census of the sales and professional service organizations of 10 major companies, including both pharma and diagnostics. The report is available for all species or by species group (companion animal & equine, food animal).

The report includes field sales and veterinary professional services headcounts for the following companies:

  • Boehringer Ingelheim
  • Ceva
  • Dechra
  • Elanco
  • Heska
  • Merck
  • Vetoquinol
  • Virbac
  • Zoetis

The full report is available for $6,000; CA+EQ only is $5,000; and FA only is $4,000. For more information about the report, contact John Volk, Senior Consultant at or (773) 327-4941.  To order, contact Amanda McDavid at or (336) 396-3916.

Sales Force Effectiveness Study 2020-2021
This report provides the industry’s only sales force benchmark for the major US animal health, pet food, diagnostic companies as well as the top distributors in the industry.  The report provides ratings and rankings of the companies and their sales reps over the past year along critical attributes, based on detailed responses from 1,400 veterinarians across the US.  Changes over time are measured based on previous reports, which have been generated since 2003.  The 2020-2021 study also assesses how companies and their sales teams treated veterinarians during the COVID-19 pandemic.

COVID-19: Impact on Pet Care (a study in 3 waves), May – July 2020
The COVID-19 pandemic sent shockwaves through the veterinary industry. This 3-wave study identified changes in pet owner income, pet ownership, purchasing behavior for key products, and veterinary visits.

Pet Health Products: Changing Channels, December 2019
After years of sales only in veterinary channels, pet health and nutrition products are moving into mainstream distribution and retailing. This study mapped these changing dynamics, especially for pet health and nutrition products.

  • See a complete list of past multi-client studies here
  • Read about our work on landmark studies in the animal health and veterinary industries here
  • Read about our custom market research capabilities here


"Brakke Consulting Animal Health News & Notes” provides a summary of relevant articles, as well as the Brakke Consulting Viewpoint on the news and major industry meetings. The newsletter is available at no charge to individuals involved in the animal health industry.
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