The Experts in Animal Health

Multi-Client Studies

Solid research leads to solid decisions

Brakke Multi-client studies track the trends and forecast the future of animal health so you can respond effectively

As the leader in animal health consulting, we are constantly questioning and investigating trends in the industry. Our multi-client studies provide independent analyses that go beyond the view of any one company. They are built on reliable data and packed with our unique insights on major industry trends.

Our multi-client studies have broken new ground year after year, presenting comprehensive analyses of key issues in animal health and the veterinary industry. They are equally useful for current industry players and outside companies that need to understand the dynamics and potential of the animal health industry.

See a complete list of our multi-client studies here.

For more information about any of these studies, contact Amanda McDavid at 336-396-3916 or email

US Flea Control and Heartworm Markets, December 2021
Small animal parasite control continues to be one of the largest market segments in animal health.  Regardless of the general economy’s direction sales of flea, tick and heartworm products continue growing at a rate exceeding the animal health market as a whole.  Brakke Consulting’s 2021 update of our annual study addresses the fascinating dynamics of the flea and heartworm preventatives markets

Field Sales Force Census Study 2020-2021
Now you can benchmark field sales and veterinary service teams of leading companies in the US Animal Health Industry.  Brakke Consulting has developed a census of the sales and professional service organizations of 10 major companies, including both pharma and diagnostics. The report is available for all species or by species group (companion animal & equine, food animal).

The report includes field sales and veterinary professional services headcounts for the following companies:

  • Boehringer Ingelheim
  • Ceva
  • Dechra
  • Elanco
  • Heska
  • Merck
  • Vetoquinol
  • Virbac
  • Zoetis

The full report is available for $6,000; CA+EQ only is $5,000; and FA only is $4,000. For more information about the report, contact John Volk, Senior Consultant at or (773) 327-4941.  To order, contact Amanda McDavid at or (336) 396-3916.

Sales Force Effectiveness Study 2020-2021
This report provides the industry’s only sales force benchmark for the major US animal health, pet food, diagnostic companies as well as the top distributors in the industry.  The report provides ratings and rankings of the companies and their sales reps over the past year along critical attributes, based on detailed responses from 1,400 veterinarians across the US.  Changes over time are measured based on previous reports, which have been generated since 2003.  The 2020-2021 study also assesses how companies and their sales teams treated veterinarians during the COVID-19 pandemic.

Pain Management Products for Dogs and Cats, March 2021
This report includes an overview of acute and chronic pain in small animals, a review of products currently used to treat pain in dogs and cats, and estimates of US sales and prices of leading pain management products. The report also includes results of a survey of 340 veterinarians regarding their approach to pain management.

COVID-19: Impact on Pet Care (a study in 3 waves), May – July 2020
The COVID-19 pandemic sent shockwaves through the veterinary industry. This 3-wave study identified changes in pet owner income, pet ownership, purchasing behavior for key products, and veterinary visits.

Pet Health Products: Changing Channels, December 2019
After years of sales only in veterinary channels, pet health and nutrition products are moving into mainstream distribution and retailing. This study mapped these changing dynamics, especially for pet health and nutrition products.

  • See a complete list of past multi-client studies here
  • Read about our work on landmark studies in the animal health and veterinary industries here
  • Read about our custom market research capabilities here


"Brakke Consulting Animal Health News & Notes” provides a summary of relevant articles, as well as the Brakke Consulting Viewpoint on the news and major industry meetings. The newsletter is available at no charge to individuals involved in the animal health industry.
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