by Amanda McDavid | Dec 16, 2022 | Viewpoints
One of the topics that we will cover at our annual Industry Overview presentations at VMX and WVC concerns the consumerization of the veterinary pharmacy. If done right, consumerization can be a win-win for those involved in getting prescription and non-prescription...
by Amanda McDavid | Dec 2, 2022 | Viewpoints
You may have noticed that this year’s Thanksgiving turkeys were generally smaller, but more expensive, than last year. Farm Bureau’s annual survey found that the cost of a turkey was up 21% over 2021, while the cost for other food was up around 12%; the USDA’s...
by Amanda McDavid | Nov 18, 2022 | Viewpoints
Let’s face it animal health and nutrition industry: we’ve got a digital problem. It’s not just us! Nearly everyone is searching for talent with digital skills. Increasingly, filling the top of the sales funnel via digital marketing such as social media advertising,...
by Amanda McDavid | Nov 11, 2022 | Viewpoints
There’s an old song from my generation called the ‘Wreck of the Edmund Fitzgerald’, in which the lyrics waxed about the ‘Gales of November’(hurricane force winds) and their effect on ships crossing the Great Lakes which could be quite catastrophic. It seems we have...
by Amanda McDavid | Nov 4, 2022 | Viewpoints
For humans, wearable technology is something that has been around for a number of years. The first Fitbit device was introduced in 2009. Since then, the technology continues to evolve such that the latest Apple watch can detect heart rate changes as well as...
by Amanda McDavid | Oct 28, 2022 | Viewpoints
The AVMA held its 10th annual Veterinary Business and Economic Forum earlier this week. If you like data, you’d love this conference. It’s a chock full of results from the latest AVMA studies, as well presentations on other research and economic data. Attendance...
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