The Experts in Animal Health

Brakke Viewpoint October 27, 2023

This week we learned that Amazon is considering offering veterinary telehealth services, as well as partnering with Petco to offer return drop-offs at Petco locations. Pet owners are already familiar with Amazon as a source for pet products: a 2021 Packaged Facts...

Brakke Viewpoint October 20, 2023

Two items in the newsletter today strengthened my excitement for monoclonal antibodies in veterinary medicine.  With Zoetis now shipping Librela, the monoclonal antibody for pain in dogs, and Merck receiving conditional approval by the USDA’s CVB for their oncology...

Brakke Viewpoint October 13, 2023

One of the fascinating things about the animal health industry is the opportunity for growth through developing new animal health technologies.  And there are opportunities around the world – Brazil is a good example. Brazil is the fourth largest producer of...

Brakke Viewpoint October 6, 2023

This week, we announced our upcoming new report on Pet Medications Home Delivery.  There’s a lot of activity in the space – both veterinary home delivery and retail-to-consumer – and it’s important to realize the benefits of this service brings to overall pet health....

Brakke Viewpoint September 29, 2023

Today’s newsletter contains an item about legislation to address the shortage of veterinarians in rural communities.  In 2003, Congress passed the Veterinary Medicine Loan Repayment Program that provided loan repayment support for veterinarians practicing in qualified...

Brakke Viewpoint September 22, 2023

Some surprises in the talent world these days. Employers are casting wider nets to keep up with increasingly competitive talent demand and rethinking traditional guidelines, even rules. SHRM has posted articles describing these burgeoning workforce trends: Loosening...
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