Innovation in veterinary medicine can take many forms. It could be groundbreaking new drugs or non-pharmaceutical therapies. It could be novel technologies that help veterinarians practice better medicine, or streamline practice workflows. It could be new ways of delivering veterinary services, from telehealth to incorporating artificial intelligence. It could manifest as new models for veterinary practice. We’ve seen all of these impact the field of animal health in recent years.
Innovation can be exciting, but it can also sometimes feel threatening. Today’s veterinary practices are facing challenges to the “traditional” way of doing business, from the loss of product sales to retail & online pharmacies, to the push for broadening the use of telehealth and AI-based tools. It is up to us as a profession to embrace innovation to better serve our clients and patients. Are you ready?
Lynn Fondon
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