by Amanda McDavid | Aug 1, 2025 | Viewpoints
Recently, my colleague, John Volk wrote about the competitiveness within the pet food market, the largest segment of the pet market. I would like to expand on his comments. We have all seen the humanization of our pets, which now includes the humanization of the food...
by Amanda McDavid | Aug 1, 2025 | Newsletter
*********************************** Brakke Consulting’s Animal Health News & Notes for August 1, 2025 Copyright © Brakke Consulting Co-Editors: Lynn Fondon DVM, MBA and Christine Merle DVM, MBA, CVPM ************************************ IN THE NEWS: Brakke...
by Amanda McDavid | Jul 25, 2025 | Viewpoints
According to some industry analysts, 60% of the animal health market’s value has been driven by innovation, which underscores the critical role of startups in maintaining the growth trajectory of the animal health industry. Recently, access to capital for animal...
by Amanda McDavid | Jul 25, 2025 | Newsletter
*********************************** Brakke Consulting’s Animal Health News & Notes for July 25, 2025 Copyright © Brakke Consulting Co-Editors: Lynn Fondon DVM, MBA and Christine Merle DVM, MBA, CVPM ************************************ IN THE NEWS: Brakke...
by Amanda McDavid | Jul 18, 2025 | Viewpoints
The largest pet product market is petfood, not animal health or veterinary services. The July issue of Petfood Industry magazine list 111 petfood companies globally, but 4 companies represent half or more of all petfood sales – Nestle Purina, Mars, Hill’s and General...
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