by Amanda McDavid | May 29, 2026 | Viewpoints
The recent announcement of Tractor Supply Company’s acquisition of VIP Petcare sets up a formidable challenger to Chewy’s veterinary ecosystem that they are building with their recent acquisitions of Modern Animal and Smart Equine with a few notable differences...
by Amanda McDavid | May 22, 2026 | Viewpoints
Like other industries, animal health thrives on innovation, and this edition of the newsletter includes several examples. A new treatment for canine allergic and atopic dermatitis. A new authorization for an established anti-parasitic. A new product for the evaluation...
by Amanda McDavid | May 22, 2026 | Newsletter
*********************************** Brakke Consulting’s Animal Health News & Notes for May 22, 2026 Copyright © Brakke Consulting Editor: Christine Merle DVM, MBA, CVPM ************************************ IN THE NEWS: Brakke Consulting News Tails of...
by Amanda McDavid | May 15, 2026 | Viewpoints
We recently published the animal health industry’s first Sentiment Index and the respondents’ sentiment for 2026 was “cautiously optimistic.” But after watching the stock market’s response to Zoetis’s 1Q performance and their updated full year outlook, perhaps...
by Amanda McDavid | May 15, 2026 | Newsletter
Brakke Consulting’s Animal Health News & Notes for May 15, 2026 Copyright © Brakke Consulting Editor: Christine Merle DVM, MBA, CVPM ************************************ IN THE NEWS: Brakke Consulting News 2026 Sentiment Index White Paper – Available Now...
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