The Experts in Animal Health

Brakke Viewpoint July 3, 2025

Reflecting on the power of AH Brazilian Market. The Animal Health Sector Growth in 2024 Reflects More Than Just Numbers Brazil’s animal health sector grew 10.1% in 2024, reaching R$11.9 billion in revenue. While this aligns with the decade-long average, the data...

Brakke Viewpoint June 27, 2025

This week we record the announcement of intention to establish a new veterinary school as part of Roseman University of Health Sciences in Nevada.  We currently have 34 accredited veterinary schools in the U.S., with an additional 9 schools (including Roseman) in the...

Brakke Viewpoint June 20, 2025

The High Cost of Veterinary Turnover: Why Retention Matters More Than Ever  Veterinary turnover is one of the most expensive and disruptive challenges facing the animal health industry today. While the direct costs of replacing a veterinarian—recruitment fees,...

Brakke Viewpoint June 13, 2025

I recently attended the WOAH 92nd Congress in Paris, which is attended by representatives from over 150 countries along with the WOAH staff and invited guests, to review and manage the global animal health situation. This year’s forum centered around vaccination and...

Brakke Viewpoint June 6, 2025

We have been studying the changing distribution channels and home delivery of pet medications for years now.  Our first study on this was in 2019 where we detailed the way manufacturers were selling, and pet owners were buying pet medications and we most recently...

Brakke Viewpoint May 30, 2025

Animal Health and Nutrition, though a bit conservative, is a refuge from the tumult of the tech and cyber world, right? Wrong. Have you heard of Venom Spider? I’m not talking entomology. Venom Spider is a phishing group specializing in social engineering. They cull...
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