The Experts in Animal Health

Brakke Viewpoint June 6, 2025

We have been studying the changing distribution channels and home delivery of pet medications for years now.  Our first study on this was in 2019 where we detailed the way manufacturers were selling, and pet owners were buying pet medications and we most recently...

Brakke Viewpoint May 30, 2025

Animal Health and Nutrition, though a bit conservative, is a refuge from the tumult of the tech and cyber world, right? Wrong. Have you heard of Venom Spider? I’m not talking entomology. Venom Spider is a phishing group specializing in social engineering. They cull...

Brakke Viewpoint May 23, 2025

Recently, Amazon and Vetsource announced they are partnering to offer hundreds of prescription pet medications through Amazon.  While the partnership with Vetsource may come as a surprise, it shouldn’t surprise anyone that Amazon is moving into the pet prescriptions...

Brakke Viewpoint May 16, 2025

This week I attended the Animal Health and Nutrition Innovation conference in Boston.  This was my second trip to Kisaco’s animal health event here in the US and I thought I would highlight one of the panel discussions that I felt most of us haven’t thought through...

Brakke Viewpoint May 9, 2025

Last weekend I was invited to speak at the Little Fish Conference in Los Cabos, Mexico.  The focus of the conference was business and economics, with a high-protein roster of speakers from both within and outside of the veterinary industry.  Featured were several...

Brakke Viewpoint May 2, 2025

Cost of Animal Health represents 0.4% of cwt price in the Brazilian cattle farming Animal health in Brazilian livestock farming accounts for only 0.4% of producers’ revenues, despite the importance of vaccines and preventive treatments for productivity and...
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