The Experts in Animal Health

Brakke Viewpoint May 13, 2022

Traditionally, veterinary practices have been the leading purveyors of both prescription and non-prescription animal health and nutrition products.  With the advent of Internet sales, that pre-eminent position was seriously challenged.  In reality, it’s one of the...

Brakke Viewpoint May 6, 2022

Later this month, scientists around the world will attend the 2022 Global African Swine Fever (ASF) Research Alliance (GARA) Scientific Meeting with the objective to increase our understanding of ASF, which has affected hundreds of millions of pigs in the last few...

Brakke Viewpoint April 29, 2022

A recent report from the IQVIA Institute entitled “The Use of Medicines in the US 2022” is interesting reading if you believe that trends in human medicine eventually show up in veterinary medicine.  Some notable results… First, the overall use of telehealth has...

Brakke Viewpoint April 22, 2022

Amazon this week announced its inaugural Amazon Pet Day, coming up the first week of May. Many of us in the industry may not think of Amazon as a key player in pet products, but a recent Packaged Facts report found that Amazon was the #1 source for online pet...

Brakke Viewpoint April 15, 2022

This week’s newsletter contains information regarding 4 different investments made in companies related to our industry by private equity or investment firms just in the past week.  I haven’t been keeping count, but each week as I read Animal Health News...

Brakke Viewpoint April 8, 2022

The Michigan House is considering a bill to codify the ability for veterinarians to conduct telehealth exams without prior in-person visits. Currently, these are allowed there only in emergencies or when the patient is a shelter pet. While some cite the convenience...
en_USEnglish