The Experts in Animal Health

Brakke Viewpoint June 20, 2025

The High Cost of Veterinary Turnover: Why Retention Matters More Than Ever  Veterinary turnover is one of the most expensive and disruptive challenges facing the animal health industry today. While the direct costs of replacing a veterinarian—recruitment fees,...

Brakke Viewpoint June 13, 2025

I recently attended the WOAH 92nd Congress in Paris, which is attended by representatives from over 150 countries along with the WOAH staff and invited guests, to review and manage the global animal health situation. This year’s forum centered around vaccination and...

Brakke Viewpoint June 6, 2025

We have been studying the changing distribution channels and home delivery of pet medications for years now.  Our first study on this was in 2019 where we detailed the way manufacturers were selling, and pet owners were buying pet medications and we most recently...

Brakke Viewpoint May 30, 2025

Animal Health and Nutrition, though a bit conservative, is a refuge from the tumult of the tech and cyber world, right? Wrong. Have you heard of Venom Spider? I’m not talking entomology. Venom Spider is a phishing group specializing in social engineering. They cull...

Brakke Viewpoint May 23, 2025

Recently, Amazon and Vetsource announced they are partnering to offer hundreds of prescription pet medications through Amazon.  While the partnership with Vetsource may come as a surprise, it shouldn’t surprise anyone that Amazon is moving into the pet prescriptions...

Brakke Viewpoint May 16, 2025

This week I attended the Animal Health and Nutrition Innovation conference in Boston.  This was my second trip to Kisaco’s animal health event here in the US and I thought I would highlight one of the panel discussions that I felt most of us haven’t thought through...
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