The Experts in Animal Health

Brakke Viewpoint July 18, 2025

The largest pet product market is petfood, not animal health or veterinary services.  The July issue of Petfood Industry magazine list 111 petfood companies globally, but 4 companies represent half or more of all petfood sales – Nestle Purina, Mars, Hill’s and General...

Brakke Viewpoint July 11, 2025

It is hard to believe that we are half-way through 2025 and we are looking forward to hearing about the 2nd quarter performance of the publicly traded animal health companies.  Maybe the earnings reports will clear up a few things.  Here is what I mean. According to a...

Brakke Viewpoint July 3, 2025

Reflecting on the power of AH Brazilian Market. The Animal Health Sector Growth in 2024 Reflects More Than Just Numbers Brazil’s animal health sector grew 10.1% in 2024, reaching R$11.9 billion in revenue. While this aligns with the decade-long average, the data...

Brakke Viewpoint June 27, 2025

This week we record the announcement of intention to establish a new veterinary school as part of Roseman University of Health Sciences in Nevada.  We currently have 34 accredited veterinary schools in the U.S., with an additional 9 schools (including Roseman) in the...

Brakke Viewpoint June 20, 2025

The High Cost of Veterinary Turnover: Why Retention Matters More Than Ever  Veterinary turnover is one of the most expensive and disruptive challenges facing the animal health industry today. While the direct costs of replacing a veterinarian—recruitment fees,...

Brakke Viewpoint June 13, 2025

I recently attended the WOAH 92nd Congress in Paris, which is attended by representatives from over 150 countries along with the WOAH staff and invited guests, to review and manage the global animal health situation. This year’s forum centered around vaccination and...
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