The Experts in Animal Health

Brakke Viewpoint March 8, 2024

This week Paul Casady and I attended the Animal Health, Nutrition and Technology Innovation Europe event held in London, which was held by Kisaco Research.  This was the ninth event held in Europe and nearly 600 people attended.  Once again, this was a great...

Brakke Viewpoint March 1, 2024

Aquaculture industry: A rising star in animal health The recent acquisition of Elanco’s aquaculture business unit by Merck (MSD) has sent shockwaves through the industry. The transaction’s value alone is noteworthy, but the underlying financial analysis...

Brakke Viewpoint February 23, 2024

This week I attended Viticus Group’s 96th WVC Annual Conference in Las Vegas.  Like VMX earlier this year, the attendance was impressive and there was robust foot traffic in the Exhibit Hall. I spoke with several exhibitors, all of whom were extremely pleased...

Brakke Viewpoint February 16, 2024

Reading Animal Health News and Notes this week brings seminars to my mind.  If you haven’t already done so, by all means sign up today for the Brakke 2024 Animal Health Industry Overview that will be conducted at the Western Vet Conference on Monday, Feb. 19 from...

Brakke Viewpoint February 9, 2024

February is National Pet Dental Month. Many of you have heard about this. Many actively promote it! The AVMA’s focus includes an instructional video, a photo contest, a veterinary tool kit, and more. There’s also a section designed for pet owners, describing various...

Brakke Viewpoint February 2, 2024

Two of the major industry trade shows take place in January: VMX and IPPE, both of which I was fortunate to attend. At the VMX, there was much enthusiasm and interest as the industry continues its evolution back to the ‘normal’ days post-COVID. Companies seem...
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