The Experts in Animal Health

Brakke Consulting Viewpoint April 28, 2023

Several companies reporting results in the last few weeks have commented on the “softness” of the companion animal market.  It’s true that visits to veterinary practices are down a bit compared to the prior year.  However, I’m not hearing about any “softness” from...

Brakke Consulting Viewpoint April 21, 2023

The announcement that Farmers Business Network has launched a ChatGPT-based artificial intelligence (AI) platform for farmers caught my eye. AI-based platforms are everywhere these days, including in animal health. But if you’re unfamiliar with it, ChatGPT is...

Brakke Consulting Viewpoint April 14, 2023

I decided to learn more about the 1918 Spanish flu and just finished reading The Great Influenza by John Barry, which tells a thoroughly engaging story about the virus and the time that it infected the world.  I wanted to specifically understand more about the...

Brakke Consulting Viewpoint April 7, 2023

This week’s announcement by Nationwide Insurance about its partnership with Walmart to sell pet health insurance should stimulate your thinking.  Walmart already offers prescriptions from its pharmacies at a discount to Nationwide policyholders, and selling Nationwide...

Brakke Consulting Viewpoint March 31, 2023

Developing team members has always been a desirable goal, both for those in the veterinary hospital environment and those who serve it. These days, with low unemployment and changing workforce demographics, upskilling and development are more important than ever....

Brakke Consulting Viewpoint March 24, 2023

As my colleague Bob Jones shared recently, we attended the Kiasaco Animal Health conference recently in London. It was very well attended and kudos to organizing in conjunction with an executive meeting for Health For Animals, which as a result meant a lot of the...
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