The Experts in Animal Health

Brakke Viewpoint November 4, 2022

For humans, wearable technology is something that has been around for a number of years.  The first Fitbit device was introduced in 2009.  Since then, the technology continues to evolve such that the latest Apple watch can detect heart rate changes as well as...

Brakke Viewpoint October 28, 2022

The AVMA held its 10th annual Veterinary Business and Economic Forum earlier this week.  If you like data, you’d love this conference.  It’s a chock full of results from the latest AVMA studies, as well presentations on other research and economic data.  Attendance...

Brakke Viewpoint October 21, 2022

The announcement of the One Health Joint Plan of Action (OHJPOA) by the four health-related global NGOs should help guide our collective efforts to prevent or reduce the impact of pandemics and epidemics in animals and humans.  This five-year plan (2022-2026) focuses...

Brakke Viewpoint October 14, 2022

Pet insurance has been available in the USA for more than four decades, and yet the latest statistics from the North American Pet Health Insurance Association (NAPHIA) say that only about 4 million pets in the USA are insured – that’s only 4% of dogs, and a mere 1% of...

Brakke Viewpoint October 7, 2022

Brakke Consulting started using Zoom before it became cool, or at least before its use exploded by the pandemic-driven closure of offices.  Our business needed a “virtual” telephone system that our previous telecommunications provider couldn’t offer and we chose Zoom,...

Brakke Viewpoint September 30, 2022

If you read this newsletter each week, you know we’ve been following the progress of Zoetis’ Solensia (frunevetmab) into the US market.  Although approved by the FDA in January 2022, it was just launched in the US by Zoetis this past week. Solensia opens finally opens...
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