The Experts in Animal Health

Brakke Viewpoint May 12, 2023

Recently the French government announced a tender for securing vaccines for controlling High Pathogenic Avian Influenza in the national flock. This is critically important, in that taking this positive step to control this important disease through a much more...

Brakke Viewpoint May 5, 2023

Recently, I read an article about consumers returning to historical purchasing patterns as it relates to food that struck a chord with me.  We are slowly exiting a high inflation period but food inflation remains stubbornly high (about 8.5%).  Many consumers continue...

Brakke Consulting Viewpoint April 28, 2023

Several companies reporting results in the last few weeks have commented on the “softness” of the companion animal market.  It’s true that visits to veterinary practices are down a bit compared to the prior year.  However, I’m not hearing about any “softness” from...

Brakke Consulting Viewpoint April 21, 2023

The announcement that Farmers Business Network has launched a ChatGPT-based artificial intelligence (AI) platform for farmers caught my eye. AI-based platforms are everywhere these days, including in animal health. But if you’re unfamiliar with it, ChatGPT is...

Brakke Consulting Viewpoint April 14, 2023

I decided to learn more about the 1918 Spanish flu and just finished reading The Great Influenza by John Barry, which tells a thoroughly engaging story about the virus and the time that it infected the world.  I wanted to specifically understand more about the...

Brakke Consulting Viewpoint April 7, 2023

This week’s announcement by Nationwide Insurance about its partnership with Walmart to sell pet health insurance should stimulate your thinking.  Walmart already offers prescriptions from its pharmacies at a discount to Nationwide policyholders, and selling Nationwide...
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