The Experts in Animal Health

Brakke Viewpoint August 18, 2023

A topic of much discussion in the veterinary market is the labor shortage.  Many are advocating for more veterinary schools in the US  (as many as 8 are under consideration or already underway), and some are advocating for a new mid-level professional equivalent to a...

Brakke Viewpoint August 11, 2023

Lately, it seems to me that the delivery of veterinary healthcare is evolving at an ever-increasing pace.  In this newsletter alone, we have news items about a telehealth provider, a mobile vet franchise, and a brick-and-mortar clinic chain that also offers telehealth...

Brakke Viewpoint August 4, 2023

Pet owners like to shop around…and that’s ok. One of the leading big box retailers recently studied shopping habits of customers who regularly purchase pet products and discovered there seems to be no “one stop shop.” For example, Ms. Jones buys toys, treats and...

Brakke Viewpoint July 31, 2023

News out of Vietnam this week brings word of the first ever commercial sale of vaccine for African Swine Fever (ASF).  Two new vaccines have been approved for use against this dreadful pathogen that was responsible for the deaths of as much as 25% of the global pig...

Brakke Viewpoint July 21, 2023

When it comes to timely hiring of top talent, we are not alone. We reported last year hiring time worsened for 59% of our industry colleagues, with less than 10% improving. And turnover increased vs. pre-pandemic and acceptance rates declining slightly. On the...

Brakke Viewpoint July 14, 2023

Recent announcements about some key leadership positions in animal health caused me to reflect on how well our industry is doing developing new leaders. When talent is brought in from ‘outside the shop’, or even outside the industry, it raises the question: Do...
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