The Experts in Animal Health

Brakke Consulting Viewpoint January 27, 2023

Last week John Volk wrote about the unbelievable turnout at VMX with over 27,000 in-person attendees.  I certainly felt the optimism in the air at VMX but also sensed a cautiousness – can the animal health industry remain resilient in the face of economic uncertainty....

Brakke Consulting Viewpoint January 20, 2023

Wow!  NAVC’s VMX veterinary conference in Orlando smashed all records this week with a reported 27,000 attendees.  That’s more than 10,000 more than last year’s registration.  The show was jam-packed with a record number of CE sessions, entertainment, and a huge...

Brakke Consulting Viewpoint January 13, 2023

Innovation seems to be the at the forefront of 2023. Last week, we heard about the first-ever vaccine for honeybees (from Dalan Animal Health); and the first-ever injectable pentosan approved for equine osteoarthritis (from Anzac Animal Health). This week, Zoetis’...

Brakke Consulting Viewpoint January 6, 2023

Last week’s Viewpoint ended with a comment about looking away from the rearview mirror of 2022 and driving as fast as you can into 2023.  What can we expect in 2023?  Judging by all the things I read these last two weeks about the general economy, I have learned two...

Brakke Consulting Viewpoint December 30, 2022

ANIMAL HEALTH NEWS & NOTES CELEBRATES 23 YEARS OF INDUSTRY NEWS For many of our readers, 2022 is a year you will be happy to see in the rearview mirror.  We are an optimistic bunch and maybe 2023 will be better – maybe we will have a soft landing and we will avoid...

Brakke Consulting Viewpoint December 16, 2022

One of the topics that we will cover at our annual Industry Overview presentations at VMX and WVC concerns the consumerization of the veterinary pharmacy.  If done right, consumerization can be a win-win for those involved in getting prescription and non-prescription...
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