by Amanda McDavid | Jul 19, 2024 | Viewpoints
In today’s dynamic marketing landscape, effectively connecting with your target audience is crucial for business success. However, traditional demographic and behavioral segmentation methods often fall short in capturing the nuances of individual consumer...
by Amanda McDavid | Jul 12, 2024 | Viewpoints
In business, “blind spots” can significantly undermine value and growth. These are the unseen or unacknowledged areas in operations that increase the chances for strategic errors, missed opportunities, and catastrophic failures. Blind spots can arise from...
by Amanda McDavid | Jul 3, 2024 | Viewpoints
Those of us in the USA celebrate Independence Day tomorrow, July 4th. Here in our country, as well as in so many countries around the world, we’re surrounded by division and polarization as the political noise level increases. Independence Day is a perfect day for...
by Amanda McDavid | Jun 28, 2024 | Viewpoints
I had the pleasure to attend the AVMA Convention in Austin last weekend, along with around 7,500 veterinarians, staff, and exhibitors. There was great traffic in the Exhibit Hall and a wide variety of educational opportunities available. Congratulations to the AVMA...
by Amanda McDavid | Jun 21, 2024 | Viewpoints
Recently I attended the 91st WOAH Congress in Paris, which in fact was the 100th anniversary of the organization( formerly known as the OIE). At the event, a new Director General was selected and she is Dr. Emmanuelle Soubeyran. Dr. Soubeyran is the Chief Veterinary...
by Amanda McDavid | Jun 21, 2024 | Viewpoints
Telephonophobia is a new term that I recently learned when reading an article in the Wall Street Journal. It means the avoidance of using the phone for a good old phone conversation. I am going to show my age a bit here but the lack of willingness of our younger...
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