According to some industry analysts, 60% of the animal health market’s value has been driven by innovation, which underscores the critical role of startups in maintaining the growth trajectory of the animal health industry. Recently, access to capital for animal health startups has tightened and to secure funding, startups must explore diverse sources, including angel investors, family offices, venture capital, private equity, and strategic partnerships.
I believe 2025 and 2026 present a prime window for investors, as evidenced by recent successful Series A and B rounds. Releveling valuations following 2024 market corrections further enhance investment appeal. For startups to attract this critical capital, they must demonstrate a deep understanding of the market, addressing:
- Market Potential: What is the realistic size and value of their target market?
- Distribution Strategy: How will they reach customers effectively?
- Competitive Landscape: Who are their competitors, and how do they differentiate?
- Value Proposition: What unique benefits do they offer?
- Financials: Are costs and selling prices well understood?
- Execution Plan: How will they achieve their ambitious goals?
By presenting a robust, data-driven business plan, startups can capitalize on the current market optimism and drive the next wave of animal health innovation. Which is why I am excited to attend the KC Animal Health Corridor’s 2025 Summit next month. Along with Alexis and the Brakke Consultants attending, we look forward to seeing the next wave of innovation.
Chuck Johnson
English 
Portuguese 
Japanese 
Chinese