The Experts in Animal Health

Brakke Viewpoint September 27, 2024

INNOVATION that delivers Innovations in animal health are rapidly increasing, with new developments entering areas previously untouched. However, some fields, particularly AI-driven information, are becoming crowded with similar offerings. Larger pharmaceutical and...

Brakke Viewpoint September 20, 2024

My career has primarily developed in my native country, Brazil, where I’ve dedicated 33 years to the animal health industry across various companies. Throughout this time, I’ve been consistently amazed by the industry’s dynamism, especially with the recent growth in...

Brakke Viewpoint September 13, 2024

The U.S. veterinary workforce situation is a complex blend of challenges, combining both shortage and retention issues. Recent studies indicate that while there isn’t a widespread, across-the-board shortage of veterinarians, there are clear gaps in certain...

Brakke Viewpoint September 6, 2024

In last week’s Viewpoint, Jeff Santosuosso recognized the level of innovation as presented by emerging companies at the Kansas City Animal Health Corridor Summit meeting last month.  His weekly question then asked what you see as the source of most of the innovation;...

Brakke Viewpoint August 30, 2024

Our industry’s innovation is alive and well! Thanks to the Kansas City Animal Health Corridor for another fine Investment Forum. What a great opportunity to see old friends and colleagues and make new ones. We joke about two degrees of separation in our industry, but...

Brakke Viewpoint August 23, 2024

I hope everyone had a nice summer and got to spend time with friends and family! Last week I was in Vail for a few days and got back home at the end of the week in time to attend a rodeo in Eureka, Kansas. So you go from a place where people like to dress up like...
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