by Amanda McDavid | Mar 28, 2025 | Viewpoints
In last week’s viewpoint, Lynn Fondon discussed how the veterinarian profession needs to look beyond price and fee increases to maintain revenue growth. I totally agree. Volume increases is critical to drive growth. This not only holds true for veterinarians but...
by Amanda McDavid | Mar 21, 2025 | Viewpoints
This week’s news items included a white paper from data analytics company Vetsource that indicates that vet visits are down, and revenue growth at clinics is slowing. The profession benefitted from a surge in demand for veterinary care during the pandemic, as well as...
by Amanda McDavid | Mar 14, 2025 | Viewpoints
Last week’s newsletter contained an announcement about Brown Food’s UnReal Milk, lab-made whole cow milk. It may be instructive to review the status of plant-based meat. When introduced, plant-based meat was viewed as a major disruptor of the meat industry. ...
by Amanda McDavid | Mar 7, 2025 | Viewpoints
It’s time to go on a diet. I have always believed for us in the animal health industry, the first quarter is the toughest to get through – the caloric intake always exceeds the caloric output. The big tradeshow, conference and sales meeting season starts right after...
by Amanda McDavid | Feb 21, 2025 | Viewpoints
INNOVATION and PARTNERSHIPS: the key message at Animal Health and Nutrition Innovation Conference, London Attending the recent AHNTI conference in London, it was great to catch up with old friends, but also to meet new innovators. The overall spirit was very positive...
by Amanda McDavid | Feb 14, 2025 | Viewpoints
The Smartphone Revolution: How “Buy Now” Changed Shopping Forever Buying pet products used to require planning—lists, trips to multiple stores, and weekend shopping runs. Before 2010, a gap existed between deciding to buy and actually making the purchase. The effort...