by Amanda McDavid | Mar 7, 2025 | Viewpoints
It’s time to go on a diet. I have always believed for us in the animal health industry, the first quarter is the toughest to get through – the caloric intake always exceeds the caloric output. The big tradeshow, conference and sales meeting season starts right after...
by Amanda McDavid | Feb 21, 2025 | Viewpoints
INNOVATION and PARTNERSHIPS: the key message at Animal Health and Nutrition Innovation Conference, London Attending the recent AHNTI conference in London, it was great to catch up with old friends, but also to meet new innovators. The overall spirit was very positive...
by Amanda McDavid | Feb 14, 2025 | Viewpoints
The Smartphone Revolution: How “Buy Now” Changed Shopping Forever Buying pet products used to require planning—lists, trips to multiple stores, and weekend shopping runs. Before 2010, a gap existed between deciding to buy and actually making the purchase. The effort...
by Amanda McDavid | Feb 7, 2025 | Viewpoints
As we enter the new year and rush of conferences, product launches, new hires, and more, let’s talk about employer brand. Recruitrics, a major recruitment marketing firm says, “Employer branding became more important than ever this year as competition for top talent...
by Amanda McDavid | Jan 31, 2025 | Viewpoints
It was great to see many of our News & Notes subscribers at the VMX conference in Orlando this week and we are very grateful to those that attended the 2025 Animal Health Industry Overview on Monday afternoon. This was the best attended session we have ever had,...
by Amanda McDavid | Jan 24, 2025 | Viewpoints
Last week, the annual JP Morgan annual healthcare conference concluded. Many of the top human and animal health companies presented their future visions to the investing community. Zoetis and Elanco were front and center and Merck mentioned its animal health...
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