The Experts in Animal Health

Brakke Viewpoint November 8, 2024

“Marcia, Marcia, Marcia!” If you’re a Baby Boomer, you know exactly what that means. “That’s sketch, that’s sus, that’s skibidi.” If you’re a Gen Z, you know exactly what that means. No cap. What’s the fuss? Gen Z is now 20% of the US population, continuing to grow –...

Brakke Viewpoint November 1, 2024

In September I attended the World One Health Congress- followed by the United Against Rabies Forum in Cape Town, South Africa. At the WOHC, there were 1,400 participants from 87 countries, and over 70 sessions containing 400 speakers and 600 scientific posters....

Brakke Viewpoint October 25, 2024

Finally, election season is upon us.  But for finance nerds like myself, earning season is here as well with 3Q24 corporate earnings reports beginning in early November.  It will be very interesting to see not only what the companies have to say about third quarter...

Brakke Viewpoint October 18, 2024

As we reported earlier in the newsletter, this month Mars released its Global Pet Parent Study. This survey of 20,000 dog/cat owners and non-owners covered 20 global markets including North America. Their survey found that 47% of dog and cat owners were first-time...

Brakke Viewpoint October 11, 2024

Congratulations to AVMA for another outstanding Veterinary Business and Economic Forum!   This virtual event attracted more than 400 attendees, the most ever.  Keynote speakers included Dr. Adam Grant, organizational psychologist and best-selling author at the Wharton...

Brakke Viewpoint October 4, 2024

October has always been one of my favorite months of the year.  Great weather, great sports, great activities for sportsmen – I could go on.  But business-wise, I always felt that October was like the start of the last lap around the track in a mile-long race.  I had...
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