Recently, Amazon and Vetsource announced they are partnering to offer hundreds of prescription pet medications through Amazon. While the partnership with Vetsource may come as a surprise, it shouldn’t surprise anyone that Amazon is moving into the pet prescriptions space. They have offered human prescriptions since 2020 through their Amazon Pharmacy subsidiary; and pet supplies are already big business for them, generating over $22 billion in revenue in 2024.
How much business can Amazon grab from specialty pet pharmacies like Chewy and PetMedExpress? According to the pet owner survey in Brakke’s 2024 Home Delivery Report, Amazon is already the #2 source for online pet medication purchases (which includes non-prescription products). And since more than 9 in 10 adults in the USA are active Amazon users, with the right marketing it would seem only a matter of time before Amazon takes over the #1 spot.
Amazon appears to be keenly interested in growing their position in the pet space. In 2023 there was talk that they might launch a veterinary telehealth service, and they launched human telehealth services in 2024. It seems inevitable that before long, Amazon will be a one-stop shop for pet owners.
Lynn Fondon
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