The Experts in Animal Health

Brakke Viewpoint April 18, 2025

The Hidden Math Behind Veterinary Rx Sales: A Tale of Two Channels How do margins really stack-up for pet Rx products in-clinic vs. clinic online store sales? Let’s crunch the numbers: A 30-day supply of Carprofen priced at $50 (wholesale $30) appears to offer a...

Brakke Viewpoint April 11, 2025

One can say that we certainly live in interesting times! The US administration believes that a “rebalancing” of trade conditions is required, and part of the rebalancing involves tariffs.  This has sparked a huge debate and also a panic in the stock markets- resulting...

Brakke Viewpoint April 4, 2025

Coloradoans recently voted in favor of a Veterinary Professional Associate (VPA) position, with responsibility and authorization between a licensed technician and a veterinarian. I attended one of the liveliest panel discussions on this very topic during a recent...

Brakke Viewpoint March 28, 2025

In last week’s viewpoint, Lynn Fondon discussed how the veterinarian profession needs to look beyond price and fee increases to maintain revenue growth.  I totally agree.  Volume increases is critical to drive growth.  This not only holds true for veterinarians but...

Brakke Viewpoint March 21, 2025

This week’s news items included a white paper from data analytics company Vetsource that indicates that vet visits are down, and revenue growth at clinics is slowing. The profession benefitted from a surge in demand for veterinary care during the pandemic, as well as...

Brakke Viewpoint March 14, 2025

Last week’s newsletter contained an announcement about Brown Food’s UnReal Milk, lab-made whole cow milk.  It may be instructive to review the status of plant-based meat. When introduced, plant-based meat was viewed as a major disruptor of the meat industry. ...
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