Reflecting on the power of AH Brazilian Market.
The Animal Health Sector Growth in 2024 Reflects More Than Just Numbers
Brazil’s animal health sector grew 10.1% in 2024, reaching R$11.9 billion in revenue. While this aligns with the decade-long average, the data reveals deeper shifts in market dynamics and societal values.
Cattle products still lead with 47% of sales, though slightly down from 49% in 2023—perhaps signaling a slow diversification. Poultry health products rose from 12% to 14%, reflecting growing demand for affordable, sustainable protein. Swine remained stable at 10%.
The standout trend is the pet segment, now accounting for 27% of sales—nearly double its 2014 share. This surge highlights a cultural shift: pets are increasingly seen as family members, not just animals.
Therapeutically, antiparasitics lead with 29%, followed by vaccines at 21%, showing a continued focus on disease prevention. However, the sector still leans heavily on traditional solutions, raising questions about the pace of innovation.
In essence, the sector’s growth mirrors broader societal changes—from food production to pet care. The challenge ahead lies in sustaining this momentum while embracing innovation, animal welfare, and environmental responsibility.
With a proven track record in strategic insights and market analysis, Brakke Consulting is now positioned in Brazil—ready to support your growth and innovation in this evolving animal health market.
Mauri Ronan Moreira
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