by Amanda McDavid | Feb 14, 2025 | Viewpoints
The Smartphone Revolution: How “Buy Now” Changed Shopping Forever Buying pet products used to require planning—lists, trips to multiple stores, and weekend shopping runs. Before 2010, a gap existed between deciding to buy and actually making the purchase. The effort...
by Amanda McDavid | Feb 7, 2025 | Viewpoints
As we enter the new year and rush of conferences, product launches, new hires, and more, let’s talk about employer brand. Recruitrics, a major recruitment marketing firm says, “Employer branding became more important than ever this year as competition for top talent...
by Amanda McDavid | Jan 31, 2025 | Viewpoints
It was great to see many of our News & Notes subscribers at the VMX conference in Orlando this week and we are very grateful to those that attended the 2025 Animal Health Industry Overview on Monday afternoon. This was the best attended session we have ever had,...
by Amanda McDavid | Jan 24, 2025 | Viewpoints
Last week, the annual JP Morgan annual healthcare conference concluded. Many of the top human and animal health companies presented their future visions to the investing community. Zoetis and Elanco were front and center and Merck mentioned its animal health...
by Amanda McDavid | Jan 17, 2025 | Viewpoints
That there are a number of concerning trends in animal diseases right now. There’s the ongoing problem with highly pathogenic avian influenza in both birds and dairy cows; Mexico’s announcement of new world screwworm; the detection of African Swine Fever on Caribbean...
by Amanda McDavid | Jan 10, 2025 | Viewpoints
A recent analysis by Vetsource, a service provider to veterinary practices, showed that prices in companion animal practices (measured July to July) increased 7% in 2022, 10% in 2023 and 8% in 2024 – all well above the US rate of inflation. One of the primary reasons...
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