The Experts in Animal Health

Brakke Viewpoint February 11, 2022

Just as the industry understands Facebook, it’s time to think about TikTok. Far-fetched? Consider that Meta/Facebook’s market cap lost ¼ of its value, ¼ trillion dollars in one day last week. That drop is attributed to disappointing earnings, to a near-halt of new...

Brakke Viewpoint February 4, 2022

Happy New Year! Recently I attended the VMX convention in Orlando. I thought the overall attendance was excellent and more importantly, the positive attitude of our industry was clearly on display for all to see. I really believe we can show great leadership in...

Brakke Viewpoint January 28, 2022

Towards the end of 2021, Bob Jones wrote about the US economic situation and the inflation the country is experiencing.  As 2021 came to a close, the CPI posted an annual rate increase of +7%, the highest rate since 1982.  While nominal wage gains were higher than...

Brakke Viewpoint January 21, 2022

Brakke Consulting View Point Almost back to normal.  That’s how a lot of people, including me, felt this week at the VMX veterinary meeting and expo in Orlando.  Attendance was down from non-COVID years, but still over 15,000 attended the conference and many...

Brakke Viewpoint January 14, 2022

Next week marks the return of VMX at its regularly scheduled time in January, as well as the return of the in-person Brakke Industry Overview. In these turbulent times, it pays to have as much information as possible about the current trends in our industry and what...

Brakke Viewpoint December 31, 2021

ANIMAL HEALTH NEWS & NOTES CELEBRATES 22 YEARS OF INDUSTRY NEWS Wow – it’s hard to believe that 22 years has passed since we at Brakke decided that an industry-focused e-newsletter would be a good idea.  Our first newsletter was sent out in August of 1999 to about...
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