The Experts in Animal Health

Brakke Viewpoint March 11, 2022

The most welcome sign yet that we are “returning to normal” was the Western Veterinary Conference, held March 6-9 in Las Vegas.  Attendance was excellent, nearly back to pre-COVID levels.  The sessions were well attended and the exhibit hall was large and busy.  Our...

Brakke Viewpoint March 4, 2022

Zoetis’s Draxxin® has been the best example for me to use to explain that livestock producers will pay for innovation.  Tulathromycin, the antibiotic in Draxxin, is highly effective and livestock producers are willing to pay the high price for it to treat their cattle...

Brakke Viewpoint February 18, 2022

This newsletter contains news of a worrying development for the US poultry industry; a reminder that highly pathogenic avian influenza (HPAI) has been found in commercial poultry operations in Indiana, Kentucky, and now in a backyard flock in Virginia.  The last...

Brakke Viewpoint February 11, 2022

Just as the industry understands Facebook, it’s time to think about TikTok. Far-fetched? Consider that Meta/Facebook’s market cap lost ¼ of its value, ¼ trillion dollars in one day last week. That drop is attributed to disappointing earnings, to a near-halt of new...

Brakke Viewpoint February 4, 2022

Happy New Year! Recently I attended the VMX convention in Orlando. I thought the overall attendance was excellent and more importantly, the positive attitude of our industry was clearly on display for all to see. I really believe we can show great leadership in...

Brakke Viewpoint January 28, 2022

Towards the end of 2021, Bob Jones wrote about the US economic situation and the inflation the country is experiencing.  As 2021 came to a close, the CPI posted an annual rate increase of +7%, the highest rate since 1982.  While nominal wage gains were higher than...
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