by Amanda McDavid | Jan 6, 2023 | Viewpoints
Last week’s Viewpoint ended with a comment about looking away from the rearview mirror of 2022 and driving as fast as you can into 2023. What can we expect in 2023? Judging by all the things I read these last two weeks about the general economy, I have learned two...
by Amanda McDavid | Jan 3, 2023 | Viewpoints
ANIMAL HEALTH NEWS & NOTES CELEBRATES 23 YEARS OF INDUSTRY NEWS For many of our readers, 2022 is a year you will be happy to see in the rearview mirror. We are an optimistic bunch and maybe 2023 will be better – maybe we will have a soft landing and we will avoid...
by Amanda McDavid | Dec 16, 2022 | Viewpoints
One of the topics that we will cover at our annual Industry Overview presentations at VMX and WVC concerns the consumerization of the veterinary pharmacy. If done right, consumerization can be a win-win for those involved in getting prescription and non-prescription...
by Amanda McDavid | Dec 2, 2022 | Viewpoints
You may have noticed that this year’s Thanksgiving turkeys were generally smaller, but more expensive, than last year. Farm Bureau’s annual survey found that the cost of a turkey was up 21% over 2021, while the cost for other food was up around 12%; the USDA’s...
by Amanda McDavid | Nov 18, 2022 | Viewpoints
Let’s face it animal health and nutrition industry: we’ve got a digital problem. It’s not just us! Nearly everyone is searching for talent with digital skills. Increasingly, filling the top of the sales funnel via digital marketing such as social media advertising,...
by Amanda McDavid | Nov 11, 2022 | Viewpoints
There’s an old song from my generation called the ‘Wreck of the Edmund Fitzgerald’, in which the lyrics waxed about the ‘Gales of November’(hurricane force winds) and their effect on ships crossing the Great Lakes which could be quite catastrophic. It seems we have...
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