The Experts in Animal Health

Brakke Viewpoint September 8, 2023

Companion animal parasiticides represent the single largest market segment in the US Animal Health market.  Estimates peg the prescription portion of this market segment at approximately $7.0 billion at the retail level.  As a result of this market opportunity, many...

Brakke Viewpoint September 1, 2023

After attending the successful KCAHC 2023 Animal Health Summit in Kansas City this week, it is clear that innovation in the animal health space is very healthy.  What was even more encouraging, was the breadth of the innovation from these start-up companies, spanning...

Brakke Viewpoint August 25, 2023

During the PetVet Expo 2023, held in August in the city of São Paulo, Brazil, the SINDAN (National Syndicate of the Animal Health Products Industry) held the event Pet Talks – the future of the pet market, which I had the pleasure of attending. During the event,...

Brakke Viewpoint August 18, 2023

A topic of much discussion in the veterinary market is the labor shortage.  Many are advocating for more veterinary schools in the US  (as many as 8 are under consideration or already underway), and some are advocating for a new mid-level professional equivalent to a...

Brakke Viewpoint August 11, 2023

Lately, it seems to me that the delivery of veterinary healthcare is evolving at an ever-increasing pace.  In this newsletter alone, we have news items about a telehealth provider, a mobile vet franchise, and a brick-and-mortar clinic chain that also offers telehealth...

Brakke Viewpoint August 4, 2023

Pet owners like to shop around…and that’s ok. One of the leading big box retailers recently studied shopping habits of customers who regularly purchase pet products and discovered there seems to be no “one stop shop.” For example, Ms. Jones buys toys, treats and...
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