The Experts in Animal Health

Brakke Viewpoint August 4, 2023

Pet owners like to shop around…and that’s ok. One of the leading big box retailers recently studied shopping habits of customers who regularly purchase pet products and discovered there seems to be no “one stop shop.” For example, Ms. Jones buys toys, treats and...

Brakke Viewpoint July 31, 2023

News out of Vietnam this week brings word of the first ever commercial sale of vaccine for African Swine Fever (ASF).  Two new vaccines have been approved for use against this dreadful pathogen that was responsible for the deaths of as much as 25% of the global pig...

Brakke Viewpoint July 21, 2023

When it comes to timely hiring of top talent, we are not alone. We reported last year hiring time worsened for 59% of our industry colleagues, with less than 10% improving. And turnover increased vs. pre-pandemic and acceptance rates declining slightly. On the...

Brakke Viewpoint July 14, 2023

Recent announcements about some key leadership positions in animal health caused me to reflect on how well our industry is doing developing new leaders. When talent is brought in from ‘outside the shop’, or even outside the industry, it raises the question: Do...

Brakke Viewpoint July 7, 2023

My colleague, Jim Kroman, recently wrote about the confusing messages we receive regarding the state of the economy and inflation rates.  While we hear inflation, which is the rate of price growth, is moderating, prices are now at a much higher level than they were...

Brakke Viewpoint June 30, 2023

What is the fastest growing pet product in the US?  A case can be made for pet health insurance.  The industry has been growing at more than 20% per year for more than 5 years.  Revenues in 2022 were $3.5 billion, 23.5% higher than 2021, according to NAPHIA, the North...
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