The Experts in Animal Health

Brakke Viewpoint April 29, 2022

A recent report from the IQVIA Institute entitled “The Use of Medicines in the US 2022” is interesting reading if you believe that trends in human medicine eventually show up in veterinary medicine.  Some notable results… First, the overall use of telehealth has...

Brakke Viewpoint April 22, 2022

Amazon this week announced its inaugural Amazon Pet Day, coming up the first week of May. Many of us in the industry may not think of Amazon as a key player in pet products, but a recent Packaged Facts report found that Amazon was the #1 source for online pet...

Brakke Viewpoint April 15, 2022

This week’s newsletter contains information regarding 4 different investments made in companies related to our industry by private equity or investment firms just in the past week.  I haven’t been keeping count, but each week as I read Animal Health News...

Brakke Viewpoint April 8, 2022

The Michigan House is considering a bill to codify the ability for veterinarians to conduct telehealth exams without prior in-person visits. Currently, these are allowed there only in emergencies or when the patient is a shelter pet. While some cite the convenience...

Brakke Viewpoint April 1, 2022

The lingering effect of the COVID Period and returning to normal has created a lot of discussions recently. As we still face a virus that continues to evolve, we can learn much from the Poultry Industry, which has been battling coronavirus (Infectious Bronchitis)...

Brakke Viewpoint March 25, 2022

In a recent viewpoint, John Volk wrote about the Western Vet Conference in Las Vegas and how attendance was nearly back to pre-pandemic levels.  I too was pleasantly surprised at the turnout.  As I walked the convention floor, the largest companies were prominent with...
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