by Amanda McDavid | Jun 21, 2024 | Viewpoints
Telephonophobia is a new term that I recently learned when reading an article in the Wall Street Journal. It means the avoidance of using the phone for a good old phone conversation. I am going to show my age a bit here but the lack of willingness of our younger...
by Amanda McDavid | Jun 7, 2024 | Viewpoints
Brakke Consulting gets a lot of inquiries from investors about pet health insurance. There are two items of note about pet insurance in today’s newsletter. Independence Pet Group, which owns more than a dozen brands of pet insurance, has expanded its portfolio with...
by Amanda McDavid | May 24, 2024 | Viewpoints
This week we published the latest edition of our annual Pain Management Products report. It’s a fascinating time in the market segment, thanks to the launch last November of Zoetis’ Librela, a monthly monoclonal antibody injection for treating osteoarthritis; and...
by Amanda McDavid | May 17, 2024 | Viewpoints
Evaluate and Adapt your business – Sooner rather than later On Monday I went into town, to visit one of the local Vet Retailers, privately owned and with a long history in the community. I had my script in hand and on presenting it a very interesting scenario played...
by Amanda McDavid | May 10, 2024 | Viewpoints
Exciting news has emerged from the Brazilian market with the announcement of the merger between two retail pet industry giants, Cobasi and Petz. This new amalgamation could potentially generate revenue exceeding 7.5 billion reais (about $1.4 billion USD) in 2024. The...
by Amanda McDavid | May 3, 2024 | Viewpoints
Brakke Consulting’s recent Pet Medicines Home Delivery Study revealed one-quarter of vet clinics in the US don’t have an online store offering home delivery service for pet medicines. The belief for these clinics seems to be that online store sales equate to less...
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