“Marcia, Marcia, Marcia!” If you’re a Baby Boomer, you know exactly what that means. “That’s sketch, that’s sus, that’s skibidi.” If you’re a Gen Z, you know exactly what that means. No cap.
What’s the fuss? Gen Z is now 20% of the US population, continuing to grow – continuing to demand your attention. Consider these three points about Gen Z:
- Covid reduced their personal socialization
- They’re hooked on Amazon
- They’re fluent in technology
These strike us all, whether we’re recruiting and hiring them or marketing to them. Gen Z’s need more attention and socialization than you might anticipate. Those who join your team, will require more coaching.
They expect instant results and are using AI, etc. constantly. Deliver. That’s what they expect. Your message must break through instantly. They don’t wait around for results. In fact, they’re huge consumers of “Buy now, pay later” plans.
EMarketer claims ads aimed at Gen Z’s have 1.3 seconds to win their attention. Instagram and TikTok dominate.
This brief article barely skims the surface of this demographic. We encourage our readers to pursue this topic. To ignore this Megatrend may make your actions look downright skibidi.
Jeff Santosuosso
English (United States) 
Portuguese