The Experts in Animal Health

Brakke Viewpoint October 11, 2024

Congratulations to AVMA for another outstanding Veterinary Business and Economic Forum!   This virtual event attracted more than 400 attendees, the most ever.  Keynote speakers included Dr. Adam Grant, organizational psychologist and best-selling author at the Wharton...

Brakke Viewpoint October 4, 2024

October has always been one of my favorite months of the year.  Great weather, great sports, great activities for sportsmen – I could go on.  But business-wise, I always felt that October was like the start of the last lap around the track in a mile-long race.  I had...

Brakke Viewpoint September 27, 2024

INNOVATION that delivers Innovations in animal health are rapidly increasing, with new developments entering areas previously untouched. However, some fields, particularly AI-driven information, are becoming crowded with similar offerings. Larger pharmaceutical and...

Brakke Viewpoint September 20, 2024

My career has primarily developed in my native country, Brazil, where I’ve dedicated 33 years to the animal health industry across various companies. Throughout this time, I’ve been consistently amazed by the industry’s dynamism, especially with the recent growth in...

Brakke Viewpoint September 13, 2024

The U.S. veterinary workforce situation is a complex blend of challenges, combining both shortage and retention issues. Recent studies indicate that while there isn’t a widespread, across-the-board shortage of veterinarians, there are clear gaps in certain...

Brakke Viewpoint September 6, 2024

In last week’s Viewpoint, Jeff Santosuosso recognized the level of innovation as presented by emerging companies at the Kansas City Animal Health Corridor Summit meeting last month.  His weekly question then asked what you see as the source of most of the innovation;...
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