The Experts in Animal Health

Brakke Viewpoint July 3, 2024

Those of us in the USA celebrate Independence Day tomorrow, July 4th.  Here in our country, as well as in so many countries around the world, we’re surrounded by division and polarization as the political noise level increases.  Independence Day is a perfect day for...

Brakke Viewpoint June 28, 2024

I had the pleasure to attend the AVMA Convention in Austin last weekend, along with around 7,500 veterinarians, staff, and exhibitors. There was great traffic in the Exhibit Hall and a wide variety of educational opportunities available.  Congratulations to the AVMA...

Brakke Viewpoint June 21, 2024

Recently I attended the 91st WOAH Congress in Paris, which in fact was the 100th anniversary of the organization( formerly known as the OIE). At the event, a new Director General was selected and she is Dr. Emmanuelle Soubeyran. Dr. Soubeyran is the Chief Veterinary...

Brakke Viewpoint June 14, 2024

Telephonophobia is a new term that I recently learned when reading an article in the Wall Street Journal.  It means the avoidance of using the phone for a good old phone conversation. I am going to show my age a bit here but the lack of willingness of our younger...

Brakke Viewpoint June 7, 2024

Brakke Consulting gets a lot of inquiries from investors about pet health insurance.  There are two items of note about pet insurance in today’s newsletter.  Independence Pet Group, which owns more than a dozen brands of pet insurance, has expanded its portfolio with...

Brakke Viewpoint May 24, 2024

This week we published the latest edition of our annual Pain Management Products report.  It’s a fascinating time in the market segment, thanks to the launch last November of Zoetis’ Librela, a monthly monoclonal antibody injection for treating osteoarthritis; and...
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