The Experts in Animal Health

Brakke Viewpoint October 24, 2025

Transparency Wins: Why Early Disclosures Build Investor Confidence In the world of due diligence, time is money and credibility is everything. One of the most common mistakes we see founders make is waiting too long to disclose risks. The reality is simple: the right...

Brakke Viewpoint October 17, 2025

Expanding the horizon for veterinary services revenue and product sales  It was not that long ago when some in our industry were claiming that we had too many veterinarians and that the ROI on pursuing a DVM or becoming a Veterinary Technician did not provide a...

Brakke Viewpoint October 10, 2025

September’s US unemployment data from the Bureau of Labor Statistics are not yet available due to the government shutdown, but through August 2025, the data seems to indicate that the unemployment rate is ticking up and that there are more job seekers than there are...

Brakke Viewpoint October 3, 2025

As we turn the page to October, it is baseball playoff time.  As a Met fan, I am left searching for a team to follow after a slow, painful 3 ½ month collapse into oblivion.  I know my friends who are Yankee fans will tell me there is plenty of room on the bandwagon...

Brakke Viewpoint September 26, 2025

I continue to think about the number of innovative products necessary to meet the expected growth of the animal health market over the next 10 years, especially given the generic parasiticides we expect to see on the market for dogs. When taken in the context of the...

Brakke Viewpoint September 19, 2025

Let’s talk about horses.  The equine industry is the most fascinating segment in the animal health industry.  In some ways it shares economic principals with the livestock industry.   But it also demonstrates the deep passion and emotionalism of the pet industry.  It...
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