by Amanda McDavid | Mar 13, 2026 | Viewpoints
As mentioned in last week’s viewpoint, several Brakke consultants including myself participated in the AHNTI conference in London. The event saw strong attendance, drawing nearly all major animal health companies and much of their senior leadership. Additionally, a...
by Amanda McDavid | Mar 6, 2026 | Viewpoints
It was my pleasure this week to join my Brakke colleagues and many global animal health industry leaders in London for Kisaco’s Animal Health & Nutrition Technology and Innovation Conference. The quality and quantity of presentations and conversations highlighted...
by Amanda McDavid | Feb 26, 2026 | Viewpoints
When does “how much” become “too much”, when it comes to spending money on your pets? Said another way- what dollar amount might make you pause when it came to veterinary care of your pet? In a recent post from the Pet Business Professor, he shared a graph...
by Amanda McDavid | Feb 20, 2026 | Viewpoints
The Western States Veterinary Conference in Las Vegas this week featured a vibrant atmosphere in the exhibit hall, with our Brakke Consulting team delivering another well-attended presentation on the state of animal health and the future of innovation. By the way,...
by Amanda McDavid | Feb 13, 2026 | Viewpoints
Mark Twain is credited to have said “The past does not repeat itself, but it rhymes.” I recently returned from a trip to South Africa, a country halfway around the world, where currently the cattle and swine industries are fighting an economically devastating battle...
by Amanda McDavid | Feb 6, 2026 | Viewpoints
Animal Health Market Trends in Brazil – 2026 We are five weeks into 2026 and while most of North America and Europe are freezing, it is nice and hot here in Brazil, which in some ways, is a great way to describe the expectations of the Brazilian pet and veterinary...
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