The Experts in Animal Health

Brakke Viewpoint September 12, 2025

Since I graduated as a veterinarian in 1989, the profession in Brazil has evolved to a completely different dynamic in veterinary care. Veterinary medicine for companion animals in Brazil is now marked by autonomy and specialization. According to Radar Vet 2025*, 72%...

Brakke Viewpoint September 5, 2025

It always seemed to me the week after Labor Day was more than the end of the summer here in the US. It was the time of the year when we had to get serious about forecasting full-year performance and start planning in earnest for the next year. I’ll bet some of you are...

Brakke Viewpoint August 29, 2025

Emotional Intelligence: The Element AI Can Fake but Can’t Replace! At the KC Animal Health Corridor’s AH Summit this week, we heard a lot about AI and there seems to be some AI fatigue setting in.  Yes, AI is transforming business, offering powerful tools to analyze...

Brakke Viewpoint August 22, 2025

For years, regulations have tethered vets to in-person exams before prescribing, limiting the reach of virtual care. Now, the telehealth landscape is shifting—creating new opportunities for practices, manufacturers, and investors.  Arizona, California, Idaho, District...

Brakke Viewpoint August 15, 2025

Recent headwinds—such as declining veterinary clinic visits, widespread cost cutting, and reduced commitments from private equity and venture capital firms—are creating challenges for the animal health industry. Although cost-cutting measures may be warranted, they...

Brakke Viewpoint August 8, 2025

Recent headwinds—such as declining veterinary clinic visits, widespread cost cutting, and reduced commitments from private equity and venture capital firms—are creating challenges for the animal health industry. Although cost-cutting measures may be warranted, they...
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