by Amanda McDavid | Feb 26, 2026 | Viewpoints
When does “how much” become “too much”, when it comes to spending money on your pets? Said another way- what dollar amount might make you pause when it came to veterinary care of your pet? In a recent post from the Pet Business Professor, he shared a graph...
by Amanda McDavid | Feb 20, 2026 | Viewpoints
The Western States Veterinary Conference in Las Vegas this week featured a vibrant atmosphere in the exhibit hall, with our Brakke Consulting team delivering another well-attended presentation on the state of animal health and the future of innovation. By the way,...
by Amanda McDavid | Feb 13, 2026 | Viewpoints
Mark Twain is credited to have said “The past does not repeat itself, but it rhymes.” I recently returned from a trip to South Africa, a country halfway around the world, where currently the cattle and swine industries are fighting an economically devastating battle...
by Amanda McDavid | Feb 6, 2026 | Viewpoints
Animal Health Market Trends in Brazil – 2026 We are five weeks into 2026 and while most of North America and Europe are freezing, it is nice and hot here in Brazil, which in some ways, is a great way to describe the expectations of the Brazilian pet and veterinary...
by Amanda McDavid | Jan 30, 2026 | Viewpoints
This week’s viewpoint is a video from Jeff Santosuosso, Senior Consultant, discussing the key factors to success for a startup. Click here to view the full video.
by Amanda McDavid | Jan 24, 2026 | Viewpoints
This week I attended the VMX conference and was impressed, as always, by the attendance and the enthusiasm around our industry. I wasn’t so happy with the weather, but you can’t have it all! At the Annual Brakke Industry Overview, attendees received an optimistic...
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