by Amanda McDavid | Apr 10, 2026 | Viewpoints
How would you rate the state of the industry? Up-due to increased pet populations, overall pet spending and recent strength in some livestock trends. Down- due to decreased veterinary visits, consumer-based pricing concerns, and consolidation leading to job...
by Amanda McDavid | Apr 3, 2026 | Viewpoints
In a recent interview with the New York Time’s Athletic, Steve Kerr, coach extraordinaire of the Golden State Warriors, emphasized the importance of culture: Culture creates energy in times of success, and resilience in the face of adversity. Culture matters. A...
by Amanda McDavid | Mar 27, 2026 | Viewpoints
We turn to dogs for companionship, friendship and unconditional loyalty. Beyond psychological support, they may also hold the keys to healthy aging. On March 22, the CBS TV show, 60 Minutes aired a segment, “Why dogs are ideal for studying human aging”. It spotlighted...
by Amanda McDavid | Mar 13, 2026 | Viewpoints
As mentioned in last week’s viewpoint, several Brakke consultants including myself participated in the AHNTI conference in London. The event saw strong attendance, drawing nearly all major animal health companies and much of their senior leadership. Additionally, a...
by Amanda McDavid | Mar 6, 2026 | Viewpoints
It was my pleasure this week to join my Brakke colleagues and many global animal health industry leaders in London for Kisaco’s Animal Health & Nutrition Technology and Innovation Conference. The quality and quantity of presentations and conversations highlighted...
by Amanda McDavid | Feb 26, 2026 | Viewpoints
When does “how much” become “too much”, when it comes to spending money on your pets? Said another way- what dollar amount might make you pause when it came to veterinary care of your pet? In a recent post from the Pet Business Professor, he shared a graph...
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