The Experts in Animal Health

Brakke Viewpoint August 14, 2026

Brazil’s Veterinary Market Is Moving Fast — Is Your Fund Already Behind? Brazil, Latin America’s largest veterinary service market is also the most globally dynamic market and its being reshaped in real time. The window to get in early is...

Brakke Viewpoint August 7, 2026

As major segments in our industry get crowded and new players with analog molecules or generics enter the market, there is risk of price erosion and segment value reduction. Prescription/purchase decisions based on lowest price carry no brand loyalty. Decisions based...

Brakke Viewpoint July 31, 2026

Recently at an internal company event, I had the opportunity to hear a keynote speech from Sarah Furness, a former combat helicopter pilot for the British army. Her presentation was very impressive, and there were a lot of takeaways to think about. One that resonated...
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