The Experts in Animal Health

Brakke Viewpoint April 4, 2025

Coloradoans recently voted in favor of a Veterinary Professional Associate (VPA) position, with responsibility and authorization between a licensed technician and a veterinarian. I attended one of the liveliest panel discussions on this very topic during a recent...

Brakke Viewpoint March 28, 2025

In last week’s viewpoint, Lynn Fondon discussed how the veterinarian profession needs to look beyond price and fee increases to maintain revenue growth.  I totally agree.  Volume increases is critical to drive growth.  This not only holds true for veterinarians but...

Brakke Viewpoint March 21, 2025

This week’s news items included a white paper from data analytics company Vetsource that indicates that vet visits are down, and revenue growth at clinics is slowing. The profession benefitted from a surge in demand for veterinary care during the pandemic, as well as...

Brakke Viewpoint March 14, 2025

Last week’s newsletter contained an announcement about Brown Food’s UnReal Milk, lab-made whole cow milk.  It may be instructive to review the status of plant-based meat. When introduced, plant-based meat was viewed as a major disruptor of the meat industry. ...

Brakke Viewpoint March 7, 2025

It’s time to go on a diet.  I have always believed for us in the animal health industry, the first quarter is the toughest to get through – the caloric intake always exceeds the caloric output.  The big tradeshow, conference and sales meeting season starts right after...

Brakke Viewpoint February 21, 2025

INNOVATION and PARTNERSHIPS: the key message at Animal Health and Nutrition Innovation Conference, London Attending the recent AHNTI conference in London, it was great to catch up with old friends, but also to meet new innovators. The overall spirit was very positive...
en_USEnglish