The Experts in Animal Health

Brakke Viewpoint November 14, 2025

It seems you can’t turn around these days without bumping into some information or opinion about AI – artificial intelligence.   Next week’s issue of Economist (published today) carries a cover story about the risk to the global economy if there’s a major correction...

Brakke Viewpoint November 7, 2025

I like to see statements like these:   “…Strong growth driven by livestock…” (Merck’s 3Q25 Financial Report for Animal Health)   “…Sales of Livestock products increased by 14% organically…” (Zoetis 3Q25 Financial Report)   “…10% Growth in Farm Animal business…”...

Brakke Viewpoint October 31, 2025

Four years ago, I returned to clinical practice after two decades of non-clinical roles in animal health.  The main reason for me was to experience first-hand what has changed for veterinarians in practice.  Although some aspects have evolved, there are far more...

Brakke Viewpoint October 24, 2025

Transparency Wins: Why Early Disclosures Build Investor Confidence In the world of due diligence, time is money and credibility is everything. One of the most common mistakes we see founders make is waiting too long to disclose risks. The reality is simple: the right...

Brakke Viewpoint October 17, 2025

Expanding the horizon for veterinary services revenue and product sales  It was not that long ago when some in our industry were claiming that we had too many veterinarians and that the ROI on pursuing a DVM or becoming a Veterinary Technician did not provide a...

Brakke Viewpoint October 10, 2025

September’s US unemployment data from the Bureau of Labor Statistics are not yet available due to the government shutdown, but through August 2025, the data seems to indicate that the unemployment rate is ticking up and that there are more job seekers than there are...
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