The Experts in Animal Health

Brakke Viewpoint January 31, 2025

It was great to see many of our News & Notes subscribers at the VMX conference in Orlando this week and we are very grateful to those that attended the 2025 Animal Health Industry Overview on Monday afternoon.  This was the best attended session we have ever had,...

Brakke Viewpoint January 24, 2025

Last week, the annual JP Morgan annual healthcare conference concluded.  Many of the top human and animal health companies presented their future visions to the investing community.  Zoetis and Elanco were front and center and Merck mentioned its animal health...

Brakke Viewpoint January 17, 2025

That there are a number of concerning trends in animal diseases right now. There’s the ongoing problem with highly pathogenic avian influenza in both birds and dairy cows; Mexico’s announcement of new world screwworm; the detection of African Swine Fever on Caribbean...

Brakke Viewpoint January 10, 2025

A recent analysis by Vetsource, a service provider to veterinary practices, showed that prices in companion animal practices (measured July to July) increased 7% in 2022, 10% in 2023 and 8% in 2024 – all well above the US rate of inflation.  One of the primary reasons...

Brakke Viewpoint January 3, 2025

One of the things that I learned in my career in the animal health industry is that to open a new chapter, the old chapter needs to be closed.  The context for this was usually an acquisition, which happened to me five times, or a significant job change.  But this...

Brakke Viewpoint December 27, 2024

KEEPING THE INDUSTRY INFORMED SINCE 1999 About this time last year, we wondered if the US economy would enter into a recession in 2024.  And here we are looking ahead to 2025, not wondering too much about a recession but more about what effects new policies from a new...
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