The Experts in Animal Health

Brakke Viewpoint November 22, 2024

Home Delivery as a Drop-Ship Business: A Growing Opportunity for Veterinary Practices Home delivery is much more than a convenient service for pet owners—it’s an opportunity for veterinary practices to drive in-house pharmacy revenue while streamlining operations....

Brakke Viewpoint November 15, 2024

For some reason this month seems to be a time of recollection for me.  Perhaps it is because I recently heard about the untimely death of a gentleman that I hired into the animal health industry back in the 80’s who passed away suddenly. In any event, I keep recalling...

Brakke Viewpoint November 8, 2024

“Marcia, Marcia, Marcia!” If you’re a Baby Boomer, you know exactly what that means. “That’s sketch, that’s sus, that’s skibidi.” If you’re a Gen Z, you know exactly what that means. No cap. What’s the fuss? Gen Z is now 20% of the US population, continuing to grow –...

Brakke Viewpoint November 1, 2024

In September I attended the World One Health Congress- followed by the United Against Rabies Forum in Cape Town, South Africa. At the WOHC, there were 1,400 participants from 87 countries, and over 70 sessions containing 400 speakers and 600 scientific posters....

Brakke Viewpoint October 25, 2024

Finally, election season is upon us.  But for finance nerds like myself, earning season is here as well with 3Q24 corporate earnings reports beginning in early November.  It will be very interesting to see not only what the companies have to say about third quarter...

Brakke Viewpoint October 18, 2024

As we reported earlier in the newsletter, this month Mars released its Global Pet Parent Study. This survey of 20,000 dog/cat owners and non-owners covered 20 global markets including North America. Their survey found that 47% of dog and cat owners were first-time...
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