Animal Health Market Trends in Brazil – 2026
We are five weeks into 2026 and while most of North America and Europe are freezing, it is nice and hot here in Brazil, which in some ways, is a great way to describe the expectations of the Brazilian pet and veterinary business in 2026.
This market in Brazil continues to expand in 2026 with expectations of growth in the 10% range, driven by the growing population of dogs and cats and the increasing role of pets as family members. According to industry associations such as SINDAN and Abinpet, demand for advanced veterinary services and premium nutrition is rising, reflecting consumers’ willingness to invest in quality care.
Pet food producers highlight a shift toward functional diets, aiming to support longevity and disease prevention. Preventive medicine is also gaining ground, with vaccines, parasite control, and wellness check-ups becoming routine among urban households.
Technology is reshaping veterinary practices: telemedicine platforms, wearable devices for health monitoring, and AI-assisted diagnostics are being adopted by clinics to improve efficiency and accessibility. The market also sees growth in pet insurance, offering financial security for owners, and expanding opportunities for service providers.
For professionals and entrepreneurs, these trends signal a dynamic environment with opportunities in nutrition, digital health, and integrated veterinary services. If your business is not selling products and services in hot Brazil, which is about half of the Latin American market, you should be. We can help.
Mauri Ronan Moreira DVM, MBA
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