The Experts in Animal Health

Brakke Viewpoint June 6, 2025

by | Jun 6, 2025 | Viewpoints

We have been studying the changing distribution channels and home delivery of pet medications for years now.  Our first study on this was in 2019 where we detailed the way manufacturers were selling, and pet owners were buying pet medications and we most recently...

Brakke Viewpoint May 30, 2025

by | May 30, 2025 | Viewpoints

Animal Health and Nutrition, though a bit conservative, is a refuge from the tumult of the tech and cyber world, right? Wrong. Have you heard of Venom Spider? I’m not talking entomology. Venom Spider is a phishing group specializing in social engineering. They cull...

Brakke Viewpoint May 23, 2025

by | May 23, 2025 | Viewpoints

Recently, Amazon and Vetsource announced they are partnering to offer hundreds of prescription pet medications through Amazon.  While the partnership with Vetsource may come as a surprise, it shouldn’t surprise anyone that Amazon is moving into the pet prescriptions...
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