by Amanda McDavid | Aug 8, 2025 | Viewpoints
Recent headwinds—such as declining veterinary clinic visits, widespread cost cutting, and reduced commitments from private equity and venture capital firms—are creating challenges for the animal health industry. Although cost-cutting measures may be warranted, they...
by Amanda McDavid | Aug 8, 2025 | Newsletter
*********************************** Brakke Consulting’s Animal Health News & Notes for August 8, 2025 Copyright © Brakke Consulting Editor: Christine Merle DVM, MBA, CVPM ************************************ IN THE NEWS: Brakke Consulting News Brakke...
by Amanda McDavid | Aug 1, 2025 | Viewpoints
Recently, my colleague, John Volk wrote about the competitiveness within the pet food market, the largest segment of the pet market. I would like to expand on his comments. We have all seen the humanization of our pets, which now includes the humanization of the food...
by Amanda McDavid | Aug 1, 2025 | Newsletter
*********************************** Brakke Consulting’s Animal Health News & Notes for August 1, 2025 Copyright © Brakke Consulting Co-Editors: Lynn Fondon DVM, MBA and Christine Merle DVM, MBA, CVPM ************************************ IN THE NEWS: Brakke...
by Amanda McDavid | Jul 25, 2025 | Viewpoints
According to some industry analysts, 60% of the animal health market’s value has been driven by innovation, which underscores the critical role of startups in maintaining the growth trajectory of the animal health industry. Recently, access to capital for animal...
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