The Experts in Animal Health

Animal Health News & Notes for August 1, 2025

*********************************** Brakke Consulting’s Animal Health News & Notes for August 1, 2025 Copyright © Brakke Consulting Co-Editors: Lynn Fondon DVM, MBA and Christine Merle DVM, MBA, CVPM ************************************ IN THE NEWS: Brakke...

Brakke Viewpoint July 25, 2025

According to some industry analysts, 60% of the animal health market’s value has been driven by innovation, which underscores the critical role of startups in maintaining the growth trajectory of the animal health industry.  Recently, access to capital for animal...

Brakke Viewpoint July 18, 2025

The largest pet product market is petfood, not animal health or veterinary services.  The July issue of Petfood Industry magazine list 111 petfood companies globally, but 4 companies represent half or more of all petfood sales – Nestle Purina, Mars, Hill’s and General...
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