The Experts in Animal Health

Brakke Viewpoint August 8, 2025

Recent headwinds—such as declining veterinary clinic visits, widespread cost cutting, and reduced commitments from private equity and venture capital firms—are creating challenges for the animal health industry. Although cost-cutting measures may be warranted, they...

Brakke Viewpoint August 1, 2025

Recently, my colleague, John Volk wrote about the competitiveness within the pet food market, the largest segment of the pet market. I would like to expand on his comments. We have all seen the humanization of our pets, which now includes the humanization of the food...

Animal Health News & Notes for August 1, 2025

*********************************** Brakke Consulting’s Animal Health News & Notes for August 1, 2025 Copyright © Brakke Consulting Co-Editors: Lynn Fondon DVM, MBA and Christine Merle DVM, MBA, CVPM ************************************ IN THE NEWS: Brakke...
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