Since I graduated as a veterinarian in 1989, the profession in Brazil has evolved to a completely different dynamic in veterinary care.
Veterinary medicine for companion animals in Brazil is now marked by autonomy and specialization. According to Radar Vet 2025*, 72% of veterinarians now work independently—a sharp rise from 26% in 2021—reflecting growing demand for personalized care. Only 14% have formal employment contracts, and clinic owners dropped from 33% to 14%, highlighting the sector’s decentralization.
Specialized training has become essential: 66% of professionals already hold or are pursuing postgraduate degrees, with growing interest in nutrition, acupuncture, and complementary therapies. The pet ecosystem has expanded to include daycare, physiotherapy, rehabilitation, personalized nutrition, and alternative treatments. On average, dogs are referred to seven specialists and cats to five, demonstrating a collaborative approach to care.
Digital tools are reshaping how veterinarians connect with pet owners: social media is now key for education, client loyalty, and building trust. Looking at reducing costs for care, house-call veterinarians are growing in numbers, raising a new challenge for the industry to reach and communicate with them.
I am sure many of our News & Notes readers could grow or expand their business in Brazil and throughout Latin America. Let us help you grow.
Mauri Moreira
*newsletter COMAC – SINDAN 2025.
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