The Experts in Animal Health

ANIMAL HEALTH NEWS & NOTES · AUGUST 28, 2026
Lessons from Dolly
Editor: Christine Merle DVM, MBA, CVPM

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Earnings News

  • M. Smucker Co. announced its first quarter of fiscal year 2027 results with net sales of its U.S. Retail Pet Foods of $3.7M an increase of 1% driven primarily by an increase for cat food. (company press release)
  • Phibro Animal Healthreported its fourth quarter and full fiscal year 2026 results highlighting its animal health segment’s net sales of $1.16B an increase of 21% over prior fiscal year. (company press release)

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Brakke Consulting/Trone Research and Consulting
Pet Medications Home Delivery Study

Now Available

Online sales of pet medications are growing rapidly and today’s pet owners have more choices than ever when it comes to where they purchase. But in this evolving and highly competitive market, key questions remain: who is capturing this revenue, how veterinary clinics are adapting, and what drives pet owner decisions?

The 2026 Pet Medications Home Delivery Study, developed by Brakke Consulting and Trone Research & Consulting, delivers the answers. Building on more than a decade of research, this comprehensive study provides a data-driven view of the home delivery landscape from both veterinarian and pet owner perspectives.

Based on surveys of 400 U.S. veterinarians and 1,200 pet owners, the study offers statistically reliable insights into purchasing behavior, channel performance, and competitive pressures. It explores key trends such as subscription and auto-ship models, customer retention, compliance, and the growing influence of online retailers and new market entrants.

Key insights include:

  • Pet owner preferences and purchasing drivers
  • How clinics are protecting revenue and adapting to online competition
  • Where prescription sales are being retained, or lost
  • The impact of telemedicine and evolving service models
  • Benchmark comparisons to track market evolution

The final deliverable is a comprehensive 100+ page PowerPoint report with expert analysis and actionable recommendations to support marketing, product development, and growth strategies.

Priced at $19,000, the study includes a one-hour consultation with a senior TRC consultant.

For more information about the Pet Medications Home Delivery Study, please contact Doug Barton at dbarton@troneresearch.com.

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US Company News

  • Elanco announced the completion of the manufacturing expansion of its Elwood, Kansas manufacturing site specifically to increase production of its monoclonal antibody (mAb) solutions. (company press release)
  • Dechraannounced the US launch of Domidine (detomidine hydrochloride), an equine sedative and analgesic for facilitating minor surgical and diagnostic procedures in horses. (company press release)
  • BiomEdit announced the acquisition of Folium Science’technology platform and pipeline assets. (company press release)
  • The Veterinary Intelligence Company(VetIntel) announced the acquisition of Antelligence with the goal of providing organizations serving veterinary medicine with more timely, actionable and accessible information. (company press release)
  • The FDA issued its 14thEmergency Use Authorization against New World Screwworm to Bimeda Animal Health’s Bimectin (ivermectin) injection for the prevention of NWS infestations (myiasis) in cattle when administered within 24 hours of birth, at the time of castration or at the appearance of a wound. (government press release)
  • Cronus Pharmaannounced the launch of FDA-approved bioequivalent robenacoxib injection for controlling postoperative pain and inflammation with certain surgical procedures in dogs and cats. (company press release)
  • Jaguar Healthannounced the commercial launch of Neonorm Dog, a non-prescription product for support of normal stool consistency and GI fluid balance. (company press release)
  • Standard Processannounced the launch of GI Soothing, a new pet supplement in its veterinary line. (net)
  • Endovia Health Science, formerly Splash Beverage Group, announced the establishment of an Investigational New Animal Drug (INAD) file for its CannEpil. (company press release)
  • Alveo Technologiesand Agrinerds in partnership have developed the Waterfowl Alert Network, a proprietary system to create daily farm-level avian influenza surveillance system for poultry farms. (company press release)
  • The FDA approved AQUI-S E10% (eugenol immersion solution) for sedation of freshwater finfish. The application was sponsored by AQUI-S New Zealand Limited. (government press release)
  • Revival Animal Health issued a voluntary recall of Feline Milk Replacers due to inconsistent levels of vitamins and trace minerals. (government announcement)
  • Braun Medicalissued a voluntary recall of Excel Lactated Ringers Injection, 1000ml due to particulate matter- the product may be used in veterinary settings. (government announcement)
  • ASPCA announced that up to $500,000 in emergency funding will be available through its New World Screwworm Direct Support Grant to provide prevention and treatment efforts in dogs, cats and horses in states with infestations. (com)
  • Fresh pet food maker, Spot & Tango, is doubling the production capacity and expanding their workforce in their four-year-old manufacturing plant in Pennsylvania due to increased demand for its product. (com)
  • Veterinary Practice Partners, a national veterinary partnership community, announced it earned the following recognitions in Newsweek’s 2026 workplace rankings, America’s Greatest Workplaces in Health Care, for Women and by State in California, Florida and Pennsylvania. (yahoo.com)
  • Wisdom Paws, a nationwide veterinary hospice telehealth service, launched its consultations to pet owners and veterinary clinics.(com)

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International Company News

  • IN – VarahVet, announced the broadening of its herbal and nutritional feed supplement formulations for cattle, poultry, swine aquaculture and other livestock in India and other select international markets. (org)
  • TW – Anbogen Therapeutics, a Taiwan based clinical-stage precision oncology company announced a Collaborative Research Agreement with the University of Tokyo’s Laboratory of Veterinary Surgery and Graduate School of Agricultural and Life Sciences, to evaluate its ABT-301 (Imofinostat) across multiple solid tumor types using established veterinary oncology models. (aap.com.au)
  • UK – A CVS Vetsclinic, Stow Veterinary Centre in the UK, has launched an unlimited consultation care plan for long term conditions- the Healthy Pet Club Advanced Plan. (co.uk)

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Animal Health Industry News

  • AU – Australia confirmed its first case of H5N1 in a mammal, a long-nosed fur seal. To date, the virus has not shown up in the country’s poultry or agriculture. (com)
  • US – A social media post from President Trump announced a 90-day temporary lift on tariffs on ground beef imports as an effort to lower beef prices. (com)
  • US – The USDA’ s Animal and Plant Inspection Service (APHIS) shared a roadmap outlining how the agency is regularly reviewing the New World Screwworm (NWS) Response Playbook for continual improvement. (government press release)
  • US – The FDA issued a draft guidance on Compounding Animal Drugs from Bulk Drug Substances under current GMP in federally-registered facilities. Public comments are being accepted until November 27, 2026. (government press release)
  • US – The University of Pennsylvania School of Veterinary Medicine launched a One Campus One Health Certificate Program for graduate and professional students from across the university, including dental, nursing, veterinary and law. (com)
  • US – A recent study at Texas A&M College of Veterinary Medicine and Biomedical Science, demonstrated the regeneration of digits in mice using a two-step treatment without the use of stem cells. (com)
  • US – A studyfrom the Dog Aging Project showed that blood metabolite patterns in dogs and humans share important features of aging biology. (com)
  • US – The Veterinary Hospital Managers Association announced the certification of twenty-eight Certified Veterinary Practice Manager and seventeen Certified Veterinary Office Manager. (organization press releases)

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Brakke Consulting Viewpoint
Lessons from Dolly

I couldn’t help but read the many tributes to Dolly Parton this week. I do not have any stories to tell about her other than she owned a small cottage in Solvang, California, which is in the Santa Ynez Valley where I grew up and where most of my family still lives. But the story of her life is amazing and something that we can learn from.

We learned from these tributes how kind, considerate and generous she was to everyone, not just her fellow music and movie stars and not just at the end of her very successful career. She was that way her entire life. Dolly had what I consider to be the two keys to success: she was self-aware and was authentic. She was not born into wealth, her education stopped after finishing high school, maybe she was lucky, but she seemed to work hard, built wonderful relationships with people, and she clearly was able to recognize opportunities in the entertainment industry.

But at the end of the day, Dolly Parton was a talented and genuine person – she knew who she was and never strayed from it. She was able to build trust and was as authentic as it gets. Her life is a reminder that knowing who you are, staying true to it, and treating people well may be among the most enduring foundations of success—in life and in business.

Bob Jones, CEO

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Your View
Last week we asked you how AI has changed the way you work with external experts in the animal health industry. Half of the respondents said that AI has made them more efficient but hasn’t reduced their need for external expertise. 28% said that AI can’t replace human expertise in any area and 22% said that combining AI with my own experience has allowed me to rely less on external experts. Obviously that last group has never met a Brakke consultant. Ha!

This week let’s get away from AI and stay with Dolly. She is credited with writing over 3,000 songs during her long career which were recorded by her and by other artists. Here are probably the top five songs that Dolly wrote, which one is your favorite?

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Brakke Stock Table

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