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Brakke Consulting’s
Animal Health News & Notes for January 30, 2026
Copyright © Brakke Consulting
Editor: Christine Merle DVM, MBA, CVPM
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IN THE NEWS:
Brakke Consulting News
Brakke Consulting Industry Overview – Limited Spots at VMX
Tails of Talent: Branding Lessons to Win the Talent Game
Earning News
Pets at Home (UK)
Company News
Amreria ( Baltic States)
Aviwell
Barnwell Bio
Crossroads Health Ventures
Dechra (UK)
Decorte Future Industries (UK)
Digicare Animal Health
Digitail
DLA Piper
DSM-Firmenich
IMV Technologies
IndeVets
Innovafeed
Invicta Animal Health (UK)
Magnum Veterinaaria (Baltic States)
NaturAlleva
Neogen
Patterson Veterinary
Pegasus Laboratories
Parnell Technologies
Raaw Energy
Snout
Solvet
Stonehaven Transactions
UPSIDE Foods (Lucius Labs)
VetEvince (UK)
Vitrafy
VMRD
Wolf Learning Consulting (UK/FR)
Zoetis
Zomedica
Animal Health News
United States
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Brakke Consulting
2026 Industry Overview
Presented at WVC:
Monday, February 16th , 2-4 pm
Four Seasons Ballroom 4
How did the top animal health companies perform in 2025? Did growth slow? What innovation in animal health can we expect and how will the animal health industry bring innovation to market? Answers to these questions and more will be covered at Brakke Consulting’s annual Industry Overview at the VMX and WVC conferences next year.
Key topics and presenters include:
- Industry and Top Global Company 2025 Performance, presented by Bob Jones
- Pet Care: Head Winds or Market Correction?, presented by John Volk
- Innovation in Animal Health: What in the world is it, presented by Chuck Johnson
- Where Innovation Meets Investment: What’s wrong and how to fix it, presented by Alexis Nahama
Also, again at both events, you’ll also hear directly from a panel of executive leaders in the animal health industry. Moderated by Bob Jones, this year’s WVC leadership panel features Fabio Paganini, President, USA Commercial Business at Boehringer Ingelheim Animal Health and Audrey Wystrach, Co-Founder & Co-CEO at Petfolk. The discussion will be around Challenges and Opportunities in 2026 in animal health.
This information-packed 2-hour session will be especially valuable for executive leadership, sales and marketing, strategy, and finance managers and decision makers in the animal health industry.
Registration cost is $399 per person. Special group pricing for teams of five or more—pay for four participants, and the fifth is complimentary. To register a group of five or more, please email Amanda McDavid or call 336-396-3916 for assistance with registering.
Click here to register for WVC
We look forward to seeing you there!
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COMPANY NEWS RELEASES
- Patterson Veterinaryhas relauched NaVetor Veterinary Software after assuming full ownership in 2025 and optimizing the software. (businessinsider.com)
- The FDA has given full approval to Pegasus Laboratories’sponsored KBroVet for the control of seizures in dogs with idiopathic epilepsy. (FDA press release)
- Neogenhas issued a voluntary nationwide recall of all lots within expiration of its Neogen Vet HYCOAT Hyaluronate Sodium Sterile Solution. (company press release)
- The FDA issued an advisory notice to alert pet owner not to feed contaminated lots of Raaw Energy Dog food after the company failed to initiate an adequate recall of affected products. (FDA Advisory)
- Digicare Animal Health’s veterinary- specific monitors and automated surgical equipment has partnered withDigitail’s DigiCloud to automate paperless anesthesia charting. (company press release)
- Stonehaven Transactionsadvising Norbrook, and DLA Piper advising Virbac, facilitated the divestment of Thyronorm, a global methimazole business valued at GBP100M (US$138.22M) in late 2025.(company press release ST & DLA)
- VMRD, a developer and manufacturer of veterinary diagnostic test kits and reagents, has launched VMRD SAA (Serum Amyloid A) for companion animals. (company press release)
- Zoetislaunched a digital resource library for poultry producers. (com)
- Parnell Technologiesreceived approval of nixiFLOR a generic injectable solution for the treatment of bovine respiratory disease (BRD). (com)
- Vitrafy, a cryopreservation technology companyand IMV Technologies, a global animal reproduction company, entered a 12-month exclusive commercial agreement to commercialize a global cryopreservation offering for farm animals and aquaculture. (company press release)
- DSM-Firmenich’spremix plant in Ames, Iowa received certification from the USDA National Organic Program (NOP) for the production of its Hy-D premix products. (com)
- Solvetwill be launching CattleZen, a pheromone blend to minimize impact of stressful events in cattle. (com)
- Aviwell, an animal nutrition company based in France, completed a Euro11M (US$13.14M) Series A investment Round for its AI-drive microbiome discovery and development platform. (com)
- Barnwell Bio, an animal health monitoring company, has closed its $6M seed round. (com)
- A commercial partnership between Innovafeed, an insect feed ingredient producer, and NaturAlleva, an aquaculture feed producer and farmer, will bring Black Soldier Fly ingredients into aquafeed formulations. (com)
- UPSIDE Foods, a maker of cultivated meats, has started a new division, Lucius Labs, which will specialize in cell culture media for the life sciences industry. (com)
- Zomedica’s TRUVIEW microscopy platform now offers AI interpretation capabilities. (company press release)
- Snout, a pet healthcare financing platform, has secured over $110M in total capital to fund expansion across the US. This includes $100M in financing from Clear Haven Capital Management. (com)
- Decorte Future Industrieshas launched Sonus Health, an app that allows pet owners and veterinarians to check a pet’s heart using only a smartphone microphone. (co.uk)
- Crossroads Health Ventureshas launched its early-stage venture fund for Indiana life science startups; they have secured more than $21 million in commitments to date. (com)
- IndeVetsand Veterinarians Without Borders North America have partnered to develop The Pre-Departure Mental Health Survival Guide to foster global veterinary resilience. (com)
- Baltic States-Amferia, a Swedish company developing wound-care solutions for veterinarians, announced a distribution partnership with Magnum Veterinaaria to bring its products to the Baltic region. (cision.com)
- UK- Dechrawill launch DuOtic, a long-acting, antibiotic free ear gel for otitis externa in the UK in March. (org)
- UK- Invicta Animal Healthlaunched its HaemoVet range of absorbable hemostastic products. (com)
- UK- VetEvince, an evidence- based AI assistant platform, debuted at the London Vet Show and is expanding to the US in 2026. (com)
- UK/FR- Wolf Learning Consultinglaunched Squill AI, a conversational training solution for animal health professionals. (company press release)
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Tails of Talent: Branding Lessons to Win the Talent Game
Why brand reputation, not just recruiting tactics — determines who you can hire
Join us Live at WVC!
Presented at:
WVC – Monday, February 16 | 10:00 – 11:00 am | Four Seasons Ballroom 4
In animal health, the war for talent isn’t won with job postings; it’s won with perception. It starts with how the market sees you. Join us for an insight-rich session that shows why companies with strong, trusted brands consistently attract better candidates, shorten time-to-hire, and boost long-term retention. Using fresh data and real examples from across the industry, our seasoned experts will walk you through how to evaluate your organization’s brand reputation and elevate it to the level top talent seeks out. Instead of chasing candidates, learn how to position your company as the place they want to be.
Presented by:
Jeff Santosuosso – Executive Recruiter – Brakke Consulting
Jake Yarbrough – Group Director – Schaefer Advertising
Click here to register. At only $49, this session is a high-value investment in the future of your recruitment strategy.
Please email Amanda McDavid or call 336-396-3916 for assistance with registering.
We look forward to helping you win the talent game.
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ANIMAL HEALTH STOCK PRICE TRACKER
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ANIMAL HEALTH NEWS
- US- MURRAY STATE- The Kentucky Council on Postsecondary Education Academic and Strategic Initiatives Committee has given approval to Murray State University to offer a Doctorate of Veterinary Medicine degree bringing the establishment of its School of Veterinary Medicine closer. (org)
- US- UNIVERSITY OF CALIFORNIA-DAVIS- Joan and Sanford I Weill through The Weill Family Foundation donated $120M, the largest gift ever made to veterinary medicine worldwide to the UC Davis veterinary school. In recognition the school has been renamed to UC Davis Weill School of Veterinary Medicine. (edu)
- US- PENN VET- A $94M laboratory building, Penn Veterinary Diagnostic Laboratory, is being developed for the School of Veterinary Medicine’s New Bolton Center campus. (com)
- US- BIG DATA- Data being collected under the rules of the Horseracing Integrity and Safety Authority (HISA) and using the AI tools of Palantir has provided efficient models that can identify horses that may be at risk of injury. (com)
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BRAKKE CONSULTING VIEWPOINT
This week’s viewpoint is a video from Jeff Santosuosso, Senior Consultant, discussing the key factors to success for a startup.
Click here to view his full video.
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YOUR VIEW
Last week, we asked you to predict what areas of innovation veterinarians ranked as having the greatest impact over the next five to ten years. Readers results are below:
If you want to find out how close your predictions were to our survey of veterinarians be sure to join us for the industry overview at WVC.
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