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Brakke Consulting’s
Animal Health News & Notes for January 23, 2026
Copyright © Brakke Consulting
Editor: Christine Merle DVM, MBA, CVPM
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IN THE NEWS:
Brakke Consulting News
Brakke Consulting Industry Overview - Limited Spots at VMX
Tails of Talent: Branding Lessons to Win the Talent Game
Company News
Alivira Animal Health (IN)
Anivive Lifesciences
Antech
Boehringer Ingelheim (IN)
Biogénesis Bagó (ZA)
Clear Group (UK)
Dechra
Design Biologix (ZA)
EASY BIO
Elanco (TruCan)
Elanco (aMPV)
ElleVet Sciences
Elucidata
epiq Animal Health
Eurofins (EU)
Future Pak
Hale Animal Health (NZ)
Hallmarq Veterinary Imaging
HIPRA
Hog Slat
Inspire Veterinary Partners
Instinct Science
Jaguar Animal Health
KENT WORLDWIDE
Nutribins
OS Therapies
Patterson Portfolio
Pet Flavors
Rahm Sensor Development
Royal Canin
ScribbleVet
Shire (UK)
tirnamiX (EU)
Virbac (UK)
VolitionRX
Wynwood Dog Food
X100BEST
Zesty Paws
Zomedica
Animal Health News
Africa
Netherlands
United States
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Brakke Consulting
2026 Industry Overview
Presented at WVC:
Monday, February 16th , 2-4 pm
Four Seasons Ballroom 4
How did the top animal health companies perform in 2025? Did growth slow? What innovation in animal health can we expect and how will the animal health industry bring innovation to market? Answers to these questions and more will be covered at Brakke Consulting’s annual Industry Overview at the VMX and WVC conferences next year.
Key topics and presenters include:
- Industry and Top Global Company 2025 Performance, presented by Bob Jones
- Pet Care: Head Winds or Market Correction?, presented by John Volk
- Innovation in Animal Health: What in the world is it, presented by Chuck Johnson
- Where Innovation Meets Investment: What’s wrong and how to fix it, presented by Alexis Nahama
Also, again at both events, you’ll also hear directly from a panel of executive leaders in the animal health industry. Moderated by Paul Casady, this year’s VMX leadership panel features Jamie Brannan, Executive Vice President and Chief Commercial Officer for Zoetis. In his role, he is responsible for all Zoetis commercial operations across the globe. The discussion will be around Challenges and Opportunities in 2026 in animal health.
This information-packed 2-hour session will be especially valuable for executive leadership, sales and marketing, strategy, and finance managers and decision makers in the animal health industry.
Registration cost is $399 per person. Special group pricing for teams of five or more—pay for four participants, and the fifth is complimentary. To register a group of five or more, please email Amanda McDavid or call 336-396-3916 for assistance with registering.
Click here to register for WVC
We look forward to seeing you there!
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COMPANY NEWS RELEASES
- Elanco received USDA approval for TruCan Ultra B (oral), a ½ ml Bordetella bronchiseptica Vaccine for Dogs. (company press release)
- HIPRA and Elanco have partnered to introduce two avian metapneumovirus vaccines (aMPV) to the US poultry market. (wattagnet.com)
- The FDA has granted Laverdia full approval for treatment of dogs with Lymphoma. The drug was sponsored by Anivive Lifesciences and worldwide rights were acquired by Dechra in January 2022. (fda.gov)
- Jaguar Animal Health licensed the US marketing rights for Mytesi and Canalevia-CA1 to Future Pak. (tipranks.com)
- ElleVet Science expanded their CBC+CBDA products to feline chews. (newswise.com)
- Antech launched RapidRead Dental and SDMA testing on its Element i+platform. (dvm360.com)
- VolitionRX announced the expansion of access to its NuQ Vet Cancer test with the additional of Midwest Veterinary Laboratory in the US and Animal Health Diagnostic Center, Bioguard’s animal disease testing laboratory in Taiwan and China. (morningstar.com)
- Zomedica and Rahm Sensor Development signed a contract manufacturing and service agreement where Zomedica would expand its revenue model beyond animal health by monetizing its manufacturing and engineering capabilities. (company press release)
- Royal Canin introduced GLYCOADVANCED, a feline diabetic diet and home care kits for diagnosis related to dermatology, gastrointestinal and urinary conditions. (prnewswire.com)
- Wynwood Dog Food launched two additional prescription diets to its Fresh RX line of pet food. (petfoodindustry.com)
- EASY BIO made their third North American acquisition in 2 months, with Nutribins, a US based functional feed additive company. (asiae.co.kr)
- Hog Slat launched its AirStorm Pro fan line anew airflow solution for swine producers. (porkbusiness.com)
- Pet Flavors has added Randolph Legg, former President and Head of Commercial Business of Boehringer Ingelheim Animal Health USA. (company press release)
- Hallmarq Veterinary Imaging announced a collaboration with Patterson Veterinary as their sole US distributor. (company press release)
- KENT WORLDWIDE launched WellJoy, a global pet brand offering treats and supplements for pets. (morningstar.com)
- A collaboration between epiq Animal Health and Zesty Paws will bring a line of Veterinary-Only products to market. (prnewswire.com)
- A complimentary VetFirst professional consultation has been launched by X100Best pet health supplements. (markets.businessinsider.com)
- Elucidata announced the launch of AI Lab, an initiative to focus on advancing Artificial General Intelligence (AGI) by focusing on out-of-distribution (OOD) problems in Biomedical R&D. (bignewsnetwork.com)
- Instinct Science acquired ScribbleVet to create a combined Instinct platform. (instinct.vet)
- OS Therapies announced that its subsidiary, OS Animal Health filed a Form S-1 in preparation for an Initial Public Offering in the first half of 2026. (company press release)
- Inspire Veterinary Partners is now being traded in the OTCQB Venture market after being delisted on Nasdaq. (finance.yahoo.com)
- EU- Eurofins and trinamiX launched a jointly developed mobile feed analysis solution for Equine Nutrition. (basf.com)
- IN- Boehringer Ingelheim has partnered with Alivira Animal Health for the distribution and marketing of companion animal products in India. (company press release)
- UK- Virbac launched Canixin L, its new L2 Leptospirosis vaccine for dogs. (vetclick.com)
- UK- Clear Group has acquired Shire Insurance Services Limited, a UK specialist insurance broker focused on the UK veterinary sector.(insurancebusinessmag.com)
- NZ- Hale Animal Health has secured NZD $4M (US$ 2.36M) in capital which will be used to fund the next phase of development and trials for its lead product, a cannabinoid-based medicine targeted to treat dogs with osteoarthritis. (company press release)
- ZA- A partnership between Design Biologix and Biogenésis Bagó will bring its foot and mouth disease vaccine to South Africa. (africanfarming.com)
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Tails of Talent: Branding Lessons to Win the Talent Game
Why brand reputation, not just recruiting tactics — determines who you can hire
Join us Live at WVC!
Presented at:
WVC - Monday, February 16 | 10:00 – 11:00 am | Four Seasons Ballroom 4
In animal health, the war for talent isn’t won with job postings; it’s won with perception. It starts with how the market sees you. Join us for an insight-rich session that shows why companies with strong, trusted brands consistently attract better candidates, shorten time-to-hire, and boost long-term retention. Using fresh data and real examples from across the industry, our seasoned experts will walk you through how to evaluate your organization’s brand reputation and elevate it to the level top talent seeks out. Instead of chasing candidates, learn how to position your company as the place they want to be.
Presented by:
Jeff Santosuosso - Executive Recruiter – Brakke Consulting
Jake Yarbrough - Group Director – Schaefer Advertising
Click here to register. At only $49, this session is a high-value investment in the future of your recruitment strategy.
Please email Amanda McDavid or call 336-396-3916 for assistance with registering.
We look forward to helping you win the talent game.
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ANIMAL HEALTH STOCK PRICE TRACKER 
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ANIMAL HEALTH NEWS
- US- COST OF VETERINARY CARE- PetSmart Charities-Gallup Study of US pet owners revealed cost as the reason why seven in ten owners skipped veterinary care in the past year. (news.gallup.com)
- US- AVMA- A request to establish a working group to examine membership criteria for constituent allied veterinary organizations (CAVOs) in the AVMA’s House of Delagetes has been made to the HOD’s House Advisory committee. (avma.org)
- US- USDA WEBINARS- Free webinars are being offered by the USDA on best biosecurity practices to prevent the spread of bird flu. (feedstuffs.com)
- US- NEW WORLD SCREWWORM (NWS) – USDA launched the NWS Grand Challenge, a $100M funding opportunity to support projects to combat and prevent NWS spread. (usda.gov)
- US- VMX PET PITCH – Fearless Paws was awarded the 2026 VMX Pet Pitch Winner for its first product, The SplitUp Scale. (dvm360.com)
- US- FEATHER IN HER CAP- The 2026 Feather in Her Cap Association Award Winners, Beatrice Vos, Celine Halioua, Laura Gustafson and Fabian Kausche, were recognized for their Animal Health Industry achievements. (einpresswire.com)
- AF-CHATBOT- The International Livestock Research Institute developed an AI-powered chatbot to provide evidence-based answers to animal health questions. (farmersreviewafrica.com)
- NL-INCENTIVE BASE PAY- A ban on incentive – based pay for veterinarians has been recommended by the Netherlands Authority for Consumers and Markets. (news.vin.com)
- NL-ONE HEALTH- Five years after a 3D-printed titanium implant was placed in a dog- the first human has received a 3D- printed implant. (www.uu.nl)
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BRAKKE CONSULTING VIEWPOINT
This week I attended the VMX conference and was impressed, as always, by the attendance and the enthusiasm around our industry. I wasn’t so happy with the weather, but you can’t have it all!
At the Annual Brakke Industry Overview, attendees received an optimistic review of business performance in 2025. Notably, those in the livestock sector and those reporting in U.S. dollars who benefited from a favorable currency effect.
One thing that stood out was the Pet Care update from my colleague, John Volk, reporting on the continuing slowdown in veterinary practice activity in the US. Several factors contribute to this trend, including macroeconomic challenges and the significant increase in fees and costs, which are impacting pet owners’ decisions regarding veterinary care.
During the Leadership Series, my guest was Mr. Jamie Brannan, Chief Commercial Officer for Zoetis. He provided valuable insights into talent development, innovation, and other essential areas. With leaders like Jamie at the helm, there is strong reason to be confident in the future of animal health. For those who missed the overview, I encourage you to join us for our event in Las Vegas at the WVC.
Lastly, I attended the Feather in Her Cap Association’s dinner and awards. A fantastic evening dedicated to celebrating women in our industry and acknowledging their significant achievements.
My view is that our industry is in a strong position, marked by solid financial performance and dynamic leadership from both men and women. But we can never rest, as success is a journey, not an event!
Paul Casady
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YOUR VIEW
Last week we asked who would be represented in the AFC and NFC championship games. Readers correctly chose the Seahawks (NFC) and the Broncos (AFC) but didn’t pick the second team for either division correctly- predicting the Bears to beat the Rams and the Bills to beat the Patriots. Maybe they were just predicting the Superbowl Match up instead?
This Week:
This week, with numerous launches, partnerships, and approvals already announced this year, innovation is a focus of our annual Industry Overview featuring Alexis Nahama and Chuck Johnson. We recently posed a question to veterinarians regarding these trends. (hint: if you attended our Overview at VMX, you might already know the answer.)
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