***********************************
Brakke Consulting’s
Animal Health News & Notes for
Copyright © Brakke Consulting
Editor: Christine Merle DVM, MBA, CVPM
***********************************
IN THE NEWS:
KEEPING THE INDUSTRY INFORMED SINCE 1999
Although this edition is officially the first newsletter of 2026, it also serves as the concluding issue for 2025. Continuing our annual tradition, this final edition of News & Notes provides a summary of the key events and developments from 2025 that we reported throughout the year. From acquisitions, mergers, company news, launches, approvals and deals, you’ll be reminded of what happened. You can find all the newsletters here if you’d like more detail on a noteworthy item.
This newsletter also features the Animal Health Stock Price Tracker, presenting data for the entire year of 2025. The table includes comparative stock price performance for 2024 and 2023, allowing readers to observe trends and volatility across several companies over the past three years.
Special recognition goes to three members of our team for their dedication and contributions. Dr. Lynn Fondon served as the editor of News & Notes for 25 years, consistently curating news items for our audience each week. After Lynn’s retirement this past summer, Dr. Christine Merle has skillfully assumed the role of editor. Amanda McDavid ensures that each edition is expertly compiled and delivered to readers every Friday. Their efforts have produced a well-respected and valuable newsletter for the industry.
We extend our gratitude to all our clients and customers, with the hope that our work has supported your business growth, profitability, and competitiveness.
Thanks, are also due to the Brakke Consulting team, whose collective expertise and commitment have made this another successful year. Working alongside such knowledgeable industry professionals is truly a privilege.
Lastly, we appreciate our News & Notes readers and hope that our weekly updates have been a helpful resource in supporting your work and goals.
Bob Jones
***********************************
Brakke Consulting
2026 Industry Overview
Presented at VMX:
Monday, January 19th, 2-4 pm
Florida Ballroom B-C
Presented at WVC:
Monday, February 16th , 2-4 pm
Four Seasons Ballroom 4
How did the top animal health companies perform in 2025? Did growth slow? What innovation in animal health can we expect and how will the animal health industry bring innovation to market? Answers to these questions and more will be covered at Brakke Consulting’s annual Industry Overview at the VMX and WVC conferences next year.
Key topics and presenters include:
- Industry and Top Global Company 2025 Performance, presented by Bob Jones
- Pet Care: Head Winds or Market Correction?, presented by John Volk
- Innovation in Animal Health: What in the world is it, presented by Chuck Johnson
- Where Innovation Meets Investment: What’s wrong and how to fix it, presented by Alexis Nahama
Also, again at both events, you’ll also hear directly from a panel of executive leaders in the animal health industry. Moderated by Paul Casady, this year’s VMX leadership panel features Jamie Brannan, Executive Vice President and Chief Commercial Officer for Zoetis. In his role, he is responsible for all Zoetis commercial operations across the globe. The discussion will be around Challenges and Opportunities in 2026 in animal health.
This information-packed 2-hour session will be especially valuable for executive leadership, sales and marketing, strategy, and finance managers and decision makers in the animal health industry.
Registration cost is $399 per person. Special group pricing for teams of five or more—pay for four participants, and the fifth is complimentary. To register a group of five or more, please email Amanda McDavid or call 336-396-3916 for assistance with registering.
Click here to register for VMX
Click here to register for WVC
We look forward to seeing you there!
***********************************
ACQUISITIONS, MERGERS, NEW COMPANIES:
January
- Barkpass software is acquired by Steve Zeidman
- Cranswick acquires the UK’s JSR Genetics
- Mars Veterinary Health makes a minority investment in India’s Crown Veterinary Services
- Mixlab acquires The Pet Apothecary and the veterinary business of SBH Medical
- Musti Group acquires Norway’s Petrus Veterinaerer
- Revelation announces Revelation Animal Health and the acquisition of Cascade Specialty Pharmacy
- The Nutriment Company acquires UK’s The Dog’s Butcher and Your Pet Nutrition
- Zydus Animal Health sells its shares of MyLab Discovery Solutions back to Rising Sun Holding Private Ltd.
February
- Apiam Animal Health divests its equine business in NSW
- Colgate Palmolive acquires Australia’s Care Topco fresh pet food company
- Custom Veterinary Services acquires Green Mountain Animal and forms CompletePet LLC
- Epica Animal Health rebrands as Imaginalis
- Novonesis and dsm-firmenich dissolve Feed Enzyme Alliance
- Simply Done Tech Solutions rebrands as Tapir
- Sunzen Group sells its animal health subsidiaries to Pure Nutritional Products Sdn Bhd
- VAFO’s Pooch & Mutt acquires BIOME9
- Vetirus Pharmaceuticals acquires Enso Discoveries
March
- Creative Sciences acquires Infiniti Medical and its subsidiary Orthomed UK
- PAI Partners acquires Spain’s Nuzoa from Abac Capital
- Pet Food Experts acquires select assets of Animal Supply Company
- Privo Technologies launches subsidiary BeneVet Oncology
- Swedencare acquires UK’s Summit Veterinary Pharmaceuticals
- Tedaisy acquires UK’s Perro The Nutriment Company acquires Germany’s BAF Petfood from Fressnapf
April
- Bonnefield Financial invests in Canada’s Solvet
- EBOS acquires New Zealand’s SVS Veterinary Supplies
- Neogen divests its global cleaners and disinfectants business to Kersia Group
- Patient Square Capital acquires Patterson Companies
- The Nutriment Company acquires UK’s Bulmer Pet Foods
- Yuyu Pharma invests in VETmAb Biosciences and DOG PPL
May
- Creative Science acquires Astaria Global
- FoodScience acquires Natural Dog Company
- Kemin acquires Bactana Corp
- OS Therapies forms subsidiary OS Animal Health
- Palehorse Capital acquires HorsePrerace.com
- PBI Gordon acquires Ireland’s TriviumVet
June
- Advent acquires a significant minority stake in Felix Pharmaceuticals
- Animalcare Group acquires 25% stake in Australia’s InVetro Pty Ltd
- Digital Practice announces its merger with VetHelpDirect and VetsDigital,
- Partners Group acquires MPM Products from 3i
- The Nutriment Company acquires Germany’s Graf Barf from CDS Hackner
- Vaccinova D acquires Dechra’s Avishield poultry vaccines portfolio
- VetNova Animal Health acquires majority stake in Denmark’s proVET Nordic
- Vimian Group acquires AllAccem Inc.
July
- Immertec launches an Animal Health Division
- Inspired Pet Nutrition acquires France’s Sopral
- MWI acquires Wag! Group’s Fuscription business
- PGG Wrightson acquires New Zealand’s Nexan Group
- Vaxxinova International acquires Phatisa’s interest in South Africa’s Deltamune Ltd.
August
- Animalcare Group purchased the VHH NGF research program and all related assets.
- AVS Bio purchased ImmunoPrecise Antibodies (EU)
- Clipper Distributing announced an agreement with Butterfly Network
- A strategic partnership between Esaote North America and Epica International was formed
- Whistle was acquired by Tractive from Mars
September
- Balmoral Funds acquired Wilbur-Ellis Nutrition
- Citi Pharma, a Pakistanian API manufacturer, announced they will be entering the veterinary healthcare market with a new company and 32 veterinary products
- Kemin Industries acquired Hennessy Research Associates
- NDT Pharmaceuticals completed their purchase of Good Salt Life
- Zomedica expanded its distribution agreement with UXR in Canada
October
- Akston Biosciences filed with the SEC for an initial public offering (IPO)
- Chewy announced the acquisition of SmartPak Equine from Covetrus
- Dechra and Intervacc extended their distribution agreement for the equine strangles vaccine in Europe
- DeHeus acquired CJ Feed& Care’s operations in Vietnam, Indonesia, South Korea, Cambodia and the Phillippines.
- Midwest Veterinary Supply’s mClub partnered with Synchrony’s CareCredit as its exclusive financing partner
- Nextpharma sold their European logistics arm to Cencora
- Zomedica expanded its distribution agreement with Grovet in EU
November
- Animal Health International acquired Redbook Software
- BMO Insurance and Trupanion have partnered to expand pet insurance in Canada
- Colossal Biosciences announced its acquisition of Viagen Pets and Equine
- Tyree & D’Angelo Partners extended its partnership with Western Veterinary Partners
- OS Therapies announced they will spin off its animal health unit as a separate public company, OS Animal Health in 2026
- RION a clinical regenerative medicine company, announced the formation of RION Vet
- Zoetis acquired Veterinary Pathology Group in UK and Ireland
December
- Biochem has entered into a binding agreement to acquire BASF’s global glycinate business.
- Central Garden & Pet acquired US assets of Champion USA
- KVP International acquired SafePath-IVD
- PAI Partners will acquire Innovad Group from IK Partners
- Prosites acquired GeniusVets
- Vet Custom Label acquired the Myristol brand
- VetSkill was acquired by Phenna Group in UK
- YuYu Pharma invested in Dalan Animal Health
***********************************
Brakke Consulting
Animal Health Industry Sentiment Index Survey – Your Opinion Matters
Has this year been positive or negative for animal he want to know your feelings on the current state of the animal health industry for our Inaugural Animal Health Industry Sentiment Index.
Complete the 2- minute survey now to make sure your perspective counts.
***********************************
PRODUCT LAUNCHES, APPROVALS, LICENSING DEALS:
January
- Animine partners with Feedworks USA to expand its US presence
- AP launches Agri-Alert alarm technology for hog producers
- Axitan partners with QualiTech to develop and distribute FORC3
- Bionet America launches Super Air Smart Intensive Care Unit
- Ceva licenses rights to develop products using Touchlight’s dbDNA technology
- Covetrus launches Covetrus Platform
- Elanco launches Credelio Quattro
- epiq Animal Health and Interpath Global partner to bring 4CTYE nutraceutical to the US
- Fear Free launches Emergency & Urgent Care Practice Certification program
- Fi launches a range of dog supplements
- GlobalVetLink releases its HorseSync Progressive Web Application
- GoodRx launches GoodRx for Pets
- IDEXX launches IDEXX Cancer Dx diagnostic panel
- LifeLearn launches Ask Eddie AI chat for ClientEd
- Modern Veterinary Therapeutics launches Fatroseal teat sealant, EquiNAC granules, and Pulmo-Clear for horses
- Multi Radiance Veterinary launches Mpact Vet Piezoelectric Acoustic Shockwave Device
- Neogen launches Igenity BCHF
- Next in Line launches Datahub
- Parasight System launches FlowsightAI and HemasightAI technology
- Parnell launches PropofolVet Multidose
- PettureX launches the PettureX health screening app
- PetVisor launches PetVisor Hub for enterprise veterinary groups
- Protia launches ANITIA Equine IgE allergy testing kit
- Saint Roch Veterinary launches GingiGuard dental care for dogs
- Serenity Vet launches a relief veterinary platform
- Shelters United launches VetofRecord.com
- Supreme Petfoods launches Science Selective Care supplements
- VetriScience launches HMB Healthy Muscle & Strength supplement for dogs
- Virbac and Emmyon Inc. introduce Ursolyx Soft Chews
- Virbac launches Zenifel Pheromone Products for cats
- Zomedica enters a licensing and supply agreement with Cresilon for Vetigel
- Zomedica launches a canine NT-proBNP test and canine progesterone assay for Truforma
February
- Bimeda receives FDA approval for Eprimectin Pour-on for cattle
- Biozyme launches VitaFerm Sure Start Gel for calves
- Boehringer Ingelheim launches VAXXITEK HVT+IBD+H5 poultry vaccine
- vet launches for veterinary professionals
- Elanco launches Pet Protect line of supplements for dogs and cats
- Elanco launches Pradalex for BRD and SRD
- Elanco license’s Medgene’s vaccine platform technology for an HPAI vaccine for dairy cattle
- Golden Hour launches telemedicine services
- Imaginalis launches DelphiVet veterinary specific surgical navigator
- Kradle launches Cat Wellness Licks CBD-based treats
- Logiq launches AVR BIOVET (aka GrowthMax) feed additive
- Otto launches an AI Suite of tools
- PetVivo licenses VetStem’s PrecisePRP canine and equine
- ScribbleVet announces integrations with Radimal LifeLearn’s Sophie
- Veterinary Pharmaceutical Solutions launches Mendicin and Healicin SPB wound care products for swine
- Virbac launches 4 Bovigen cattle vaccines
- Zoetis launches AI Masses for Vetscan Imagyst
- Zoetis receives conditional USDA license for its Avian Influenza Vaccine subtype H5N2
March
- Ancera launches Precision Downtime software for poultry integrators
- Antech launches truRapid FOUR canine vector-borne disease screening
- Australian telehealth company Dial a Vet expands into US, Canada, and the UK
- Bimeda announces AquaTactic’s entry into the autogenous fish vaccine sector
- Dechra launches DuOtic otitis treatment
- ELIAS Animal Health receives full USDA approval for ECI for treatment of canine osteosarcoma
- Epicur Pharma in partnership with Bova adds omeprazole injection suspension to its portfolio
- Fredun Pharmaceuticals launches Freossi Tone+ and Freossi Power for large animals
- Hikma Pharmaceuticals USA receives FDA approval for Tulathromycin Injection for cattle and swine
- Instinct Science launches Standards of Care clinical decision support tool
- JustFoodForDogs launches JustFresh shelf-stable fresh food
- Kemin launches Prosidium feed pathogen control solution
- Parasight System launches Complete Lab Solution
- Patterson Veterinary partners with dvmGRO
- Standard Process launces Calming Comfort Pro supplement for cats and dogs
- TEEF for Life launches Lickable Treat Powder dental product
- TriviumVet receives conditional FDA approval for Felicyn-CA1 for management of ventricular cardiomyopathy in cats
- VaxCell Bio launches Vaxleukin-15 treatment for canine mammary tumors in Korea
April
- Aquarium Munster Pahlsmeier GmbH’s Faunamor treatment for Ich is added to the FDA’s Index of Legally Marketed Unapproved New Animal Drugs for Minor Species
- Bimeda adds SecureCattle bovine pheromone to its portfolio
- Bimeda receives FDA approval for MoxiCloprid for Cats
- BioCraft Pet Nutrition and Prefera Petfood partner to commercialize a hypoallergenic, nutritionally complete cat food made from cell-cultured mouse
- Cargill launches Biostrong C-Protect for layers
- Fear Free announced a partnership to introduce Sylvester.ai’s platform into Fear Free Certified Veterinary Practices
- Felixvet launches generic Carprofen Soft Chewable Tablets
- Hikma Pharmaceuticals USA receives FDA approval for Enrofloxacin Flavored Tablets for dogs and cats
- Petszel announced the launch of a teleadvice service for adoptive pet parents during the first 30 days post-adoption
- Phibro receives FDA approval for Paqflor for fish
- PKB Animal Health announces new specialty products: Avian Care, Zylafen, Small Animal & Exotic products, and Cat & Kitten Ear Wipes
- Tractor Supply launches Tractor Supply Rx animal pharmacy
- Transcend Biologics launches TropoVet PRP
May
- Adapet launches its Continuous Glucose Monitoring system
- Amazon partners with Vetsource to offer prescription pet medications
- Antech launches RapidRead Dental
- Antech launches two vector-borne disease diagnostics
- Bimeda launches Doracidre
- Cronus Pharma launches Doraject for cattle & swine, and Floriject for cattle
- Dante Omics AI launches Dante Natura whole genome sequencing
- Dechra launches Catney One health supplement
- Dechra receives FDA approval for Otiserene otitis treatment
- Esaote launches MyLabHeron portable ultrasound system
- Genus receives FDA approval for a gene-edited PRRS resistant pig
- Mars launches Greenies Canine Dental Check
- Medgene launches cryptosporidium vaccine for cattle
- Merck and Good Salt Life announce the availability of Armatrex antimicrobial solution
- Merck receives FDA approval for Mometamax Single otitis treatment
- Mobile Veterinary Specialists launches Homeward Vet house call franchise
- NutriQuest launches AcidLyte swine nutrition solution
- Parasight System launches Sight5DX diagnostic panel for dogs and cats
- PetMed Express partners with virtual veterinary care provider Dutch
- PetVivo and Digital Landia launch AgentiPet.ai
- Pumpkin Pet Insurance introduces PumpkinNow urgent pay service
- Purina launches Pro Plan Veterinary Supplements Skin Care for dogs
- Rayne Nutrition re-launches its Skin Relief Dry Dog Food
- RevDoc launches RevPets concierge veterinary care service
- Zomedica launches Equine Asthma Clinical Registry
June
- AHV (Animal Health Vision) launches of StopLac in the US
- Assure Infusions launches VetAssure IV fluid products
- Barntools launches BinTalk Pro
- Elanco receives conditional USDA approval for its parvovirus mAb for use for passive immunity
- General Mills launches Blue Buffalo Love Made Fresh and Edgard & Cooper pet food in the US
- IDEXX launches Catalyst Cortisol Test
- MUSE Microscopy launches MUSE Veterinary Digital Pathology
- Nutramax Labs launches Filaquin Anal Gland Supplement
- Pawbiotix launches a probiotic supplement for dogs
- Pegasus Labs/PRN Pharmacal launches Felicyn-CA1
- Qilu Animal Health Products receives FDA approval for generic Cefovecin Sodium for Injection for dogs and cats
- SIGNS launches SecureCat, SecureDog, and SecureBunny pheromone products
- com launches in the veterinary market
- Triple Crown Nutrition and Standlee Premium Products launch Triple Crown Diamond Line of equine nutrition products
- Wedgewood Pharmacy launches GS-441524 compounded antiviral for FIP treatment
July
- Cronus Pharma launches Butorphic (generic butorphanol) sterile injection solution
- CUBEX launches Buddy open access IoT device for inventory automation
- Elanco launches Nuplura PH+5 respiratory disease vaccine for calves
- Elanco receives supplemental approval for Credelio Quattro for treatment and control of canine hookworms
- Elanco receives USDA approval for TruCan Ultra CIV canine influenza vaccine
- ElleVet Sciences launches ElleVet Equine Pellets with CBD + CBDA
- Felix Pharmaceuticals receives FDA approval for generic methimazole tablets for cats and clindamycin HCl tablets for dogs
- Merck receives FDA approval for Bravecto Quantum extended release injectable for dogs
- Merck receives FDA approval for Exzolt (fluralaner oral solution) for chickens
- Parasight Systems launches Insight Equine IA analyzer
- PKB Animal Health launches expanded veterinary line for cats and kittens
- Siemens Healthineers receives FDA clearance for its Magnetom Flow.Ace platform for MRIs for veterinary radiology
- Telavets launches a virtual veterinary platform
- WaldoPet launches an integrated monitoring ecosystem and analytics platform
- Zinpro launches Profusion Paste for cattle
August
- Carus Animal Health launched GIQuest in UK
- Elanco received approval for their Canine Parvovirus Monoclonal Antibody to provide passive immunity to prevent parvovirus
- Otto launched AI Recap as a standalone scribe tool
- VetPD and Valkyrie Sales created three new equine simulators
- Zoetis’ Simparica Trio received licensing in the UK to prevent and treat lungworm in dogs
- Zoetis’ Cytopoint received an additional clam to cover treatment of pruritis associated with allergic dermatitis in the UK
September
- Boehringer Ingelheim launched a swine vaccine with advanced protection against circovirus type 2 in the US
- Chewy launched GetReal, their fresh dog food
- Dechra added a 20mg hard capsule to its Vetoryl line in the UK
- Digital Empathy launched their technology product, Spotlight
- Elanco’s Credelio Quattro reached blockbuster status in less than 8 months in the US
- Elanco’s Zenrelia label was updated by the FDA based on supplemental scientific data
- Fujifilm launched an in-house diagnostic system in Europe
- Merck launched Engemycin DD in Canada
- Treidlia Biovet and the University of the Sunshine Coast received approval of a single dose chylamidia vaccine for koalas in Australia
- Virbac launched Vikaly, the first medicated feed for cats in Europe.
- ZyVet Animal Health announced the release of FDA-approved generic of phenylpropanolamine HCL and Furosemide.
October
- Alltech launched Mycosorb Evo and Mycosorb A+Evo
- Avare Biotech launched Avare Biotech App with MAKSA (Mobile-Assisted Key Semen Analysis)
- Bimeda Animal Health launched Gamrozyne, its first FDA-approved generic
- Bioiberica announced the launch of an expanded range of Necleoforce products
- CowManager launched Find My Cow Flash
- Elanco’s Credelio received Emergency Use Authorization for New World Screwworm infestation in dogs and puppies
- Elanco’s Credelio Quattro’s label to include prevention of Lyme disease and protection against the longhorned tick
- Pet Vet Products announced the launch of Pet Vet Activated Charcoal Gel
- PetVivo Holding entered into an exclusive licensing agreement with Digital Landia Holding Corporation for its Agentic Pet AI technology.
- Phibro Animal Health signed a licensing agreement with Lighthouse Pharmaceuticals for its periodontal health therapeutic in companion animals
- Phibro Animal Health announced the launch of Restoris Piezioelelectric Dental Gel
- UltiMed announced the expansion of their syringe portfolio to veterinarians
- Zoetis’ Dectomax-CA1- received conditional approval for prevention and treatment of New World Screwworm Infestations in Cattle
- Zoetis received Health Canada approval for Lenivia in dogs
- Zoetis received market authorization for Portela in EU
- Zoetis expanded its Vetscan OptiCell into Europe
- Zomedica launched the Assisi Loop Lounge
November
- American Regent and Allegro reached a licensing deal for Synoglide
- Boehringer Ingelheim received positive opinions in the EU for two Poultry Vaccines against the highly pathogenic H5 avian influenza virus
- Bionet America launched O’Pet Curv
- Bionote launched VcheckC1
- Dechra launched Solovecin (cefovecin sodium)
- dsm-firmenich launched Verax, an AI-powered precision service
- Eco Animal Health received market authorization for poultry vaccine ECOVAXXIN MS in EU
- Elanco’s Credelio CAT received emergency use authorization from the FDA to treat new world screwworm in cats.
- Felixvet’s generic cepodoxine proxetil tablets were approved by FDA
- Gerosynth Labs launched Mytulin EQ, a new supplement
- PetVivo Holding launched PetVivo.ai
- Vetalis and Fevara plc launched Tracesure Advance Cattle in UK
- Zoetis launched Vanguard Recombishield in the US
December
- Elanco’s Credelio Quattro-CA1 received FDA conditional approval for treatment of New World Screwworm in dogs.
- Elanco’s Canine Parvovirus Monoclonal Antibody (Trutect) received full approval from the USDA.
- Dechra received FDA approval of Emeprev (maropitant citrate) injectable solution
- dsm-firmenich’s Hy-D received EU authorization for us in all animal species
- Hanskamp launched its CowToilet in UK
- Instinct Science launched Instinct EMR for Primary Care
- Jaguar Health’s Canalevia-CA1 has received renewal of its conditional approval from the FDA
- Merck’s EXZOLT Cattle-CA1 topical solution received conditional approval from the FDA for the prevention and treatment of New World Screwworm and treatment and control of cattle fever tick
- Merck announced the commercial availability of CIRCUMVENT CL vaccine in pigs
- Zoetis received market authorization for Lenivia for dogs in EU
- Zoetis received approval for Portela for cats in Canada
- Zomedica launched Equine progesterone assay for its TRUFORMA platform
***********************************
Animal Health Stock Price Tracker
***********************************
Tails of Talent: Branding Lessons to Win the Talent Game
Why brand reputation, not just recruiting tactics — determines who you can hire
Join us Live at VMX or WVC!
Presented at:
VMX – Monday, January 19 | 10:00 – 11:00 am | Florida Ballroom B-C
WVC – Monday, February 16 | 10:00 – 11:00 am | Four Seasons Ballroom 4
In animal health, the war for talent isn’t won with job postings; it’s won with perception. It starts with how the market sees you. Join us for an insight-rich session that shows why companies with strong, trusted brands consistently attract better candidates, shorten time-to-hire, and boost long-term retention. Using fresh data and real examples from across the industry, our seasoned experts will walk you through how to evaluate your organization’s brand reputation and elevate it to the level top talent seeks out. Instead of chasing candidates, learn how to position your company as the place they want to be.
Presented by:
Jeff Santosuosso – Executive Recruiter – Brakke Consulting
Jake Yarbrough – Group Director – Schaefer Advertising
Click here to register. At only $49, this session is a high-value investment in the future of your recruitment strategy.
Please email Amanda McDavid or call 336-396-3916 for assistance with registering.
We look forward to helping you win the talent game.
English 
Portuguese 
Japanese 
Chinese