During the PetVet Expo 2023, held in August in the city of São Paulo, Brazil, the SINDAN (National Syndicate of the Animal Health Products Industry) held the event Pet Talks – the future of the pet market, which I had the pleasure of attending.
During the event, Professor Robson Gonçalves from FGV (Fundação Getulio Vargas) presented data on the evolution of the economic index Participation in the Family Budget (POF) that measures spending on food, veterinary services and hygiene services by Brazilian families that own dogs and cats. The data shown were obtained through the analysis of public data from IBGE (Brazilian Institute of Geography and Statistics).
The data showed that the food industry managed to recoup its prices, above the inflation of the post-covid period, but the same did not happen with the sector of veterinary and hygiene services, these have been suffering with a significant reduction in the family budget, losing to inflation. Professor Robson pointed out that if the participation of the 3 segments in 2017-2018 had been maintained in 2023, Brazilian families would spend an additional R$7.5 billion annually for the year 2023. We hope that this market growth opportunity for veterinary and hygiene services will be resumed in the near future.
One last number to share with you is about the dog population in Brazil, today estimated at 61 million, and cats 30 million. Growth between 2021 and 2023 of 5.2% in the dog population, and 9.5% in the cat population.
Mauri Ronan Moreira