The Experts in Animal Health

Brakke Viewpoint September 5, 2025

It always seemed to me the week after Labor Day was more than the end of the summer here in the US. It was the time of the year when we had to get serious about forecasting full-year performance and start planning in earnest for the next year. I’ll bet some of you are...

Animal Health News & Notes for August 29, 2025

*********************************** Brakke Consulting’s Animal Health News & Notes for August 29, 2025 Copyright © Brakke Consulting Editor: Christine Merle DVM, MBA, CVPM ************************************ IN THE NEWS: Brakke Consulting News Brakke Search...

Brakke Viewpoint August 29, 2025

Emotional Intelligence: The Element AI Can Fake but Can’t Replace! At the KC Animal Health Corridor’s AH Summit this week, we heard a lot about AI and there seems to be some AI fatigue setting in.  Yes, AI is transforming business, offering powerful tools to analyze...

Brakke Viewpoint August 22, 2025

For years, regulations have tethered vets to in-person exams before prescribing, limiting the reach of virtual care. Now, the telehealth landscape is shifting—creating new opportunities for practices, manufacturers, and investors.  Arizona, California, Idaho, District...
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