by Amanda McDavid | Feb 21, 2025 | Viewpoints
INNOVATION and PARTNERSHIPS: the key message at Animal Health and Nutrition Innovation Conference, London Attending the recent AHNTI conference in London, it was great to catch up with old friends, but also to meet new innovators. The overall spirit was very positive...
by Amanda McDavid | Feb 14, 2025 | Viewpoints
The Smartphone Revolution: How “Buy Now” Changed Shopping Forever Buying pet products used to require planning—lists, trips to multiple stores, and weekend shopping runs. Before 2010, a gap existed between deciding to buy and actually making the purchase. The effort...
by Amanda McDavid | Feb 14, 2025 | Newsletter
*********************************** Brakke Consulting’s Animal Health News & Notes for February 14, 2025 Copyright © Brakke Consulting Editor: Lynn Fondon DVM MBA ************************************ IN THE NEWS: Brakke Consulting News Brakke Consulting 2025...
by Amanda McDavid | Feb 7, 2025 | Newsletter
*********************************** Brakke Consulting’s Animal Health News & Notes for February 7, 2025 Copyright © Brakke Consulting Editor: Lynn Fondon DVM MBA ************************************ IN THE NEWS: Brakke Consulting News Cancer in Dogs and Cats...
by Amanda McDavid | Feb 7, 2025 | Viewpoints
As we enter the new year and rush of conferences, product launches, new hires, and more, let’s talk about employer brand. Recruitrics, a major recruitment marketing firm says, “Employer branding became more important than ever this year as competition for top talent...
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